EXECUTIVE DIGITAL MARKETER BRAND BUILDER BUSINESS TRANSFORMATION SPECIALIST
Dynamic executive marketer with consistent track record of driving business results through strategic use of data, technology and creative advertising. Extensive success in building brands by leveraging digital innovation for both B2B and B2C organizations. Senior leader accountable for building and growing profitable business portfolios and inspiring cross-discipline teams.
Executive Vice President, Digital LeadJan 2013 to Jan 2016 ROAR － New York, NY
A new digital marketing solution fusing together top talent from agencies across Publicis.
Promoted and transferred within the Publicis Groupe to build and lead new agency.
Built and helmed new $35MM+ company comprised of 100+ individuals from four different Publicis entities (Digitas, Moxie, Razorfish, Rosetta) to serve our first client, J.P.
Responsible for digital brand advertising, CRM, acquisition initiatives, social marketing, interactive strategy and product innovation.
Expanded client roster, winning Arby's digital/ social marketing and taking on strategic assignments from Google.
Key JPMC accomplishments include driving 2,700% increase in Freedom credit card activations via breakthrough social marketing campaign; designing Chase rewards redemption app to reduce loyalty expenses and increase customer engagement; increasing use of self-service banking tools by 24% (and reducing expensive bank teller transactions) through digital adoption campaign.
Helped Arby's achieve social marketer of the year.
Senior Vice PresidentJan 2012 to Jan 2013 ROSETTA － New York, NY
Publicis Groupe company focused on e-commerce solutions, customer engagement and database marketing.
Brought in to stabilize Financial Services portfolio and transform relationship with J.P.
Morgan Chase from a one-off project vendor situation to a long-term business partner.
Led and won cross-Publicis pitch to serve as the digital/social agency-of-record for J.P.
Morgan Chase, growing holding company revenue to $30MM+ annually.
Turned around flagging relationship with Chase to stabilize account, grow revenue by 15% and position Rosetta/Publicis well for expected digital agency-of-record RFP.
SABBATICAL The Globe Embarked on the adventure of a lifetime, shaping a more global perspective, bolstering an already-adventurous spirit and gaining priceless friends and memories along the way.
Jan 2011 to Jan 2012 World Traveler
Explored 32 countries across 6 continents over the course of 15 months.
Vice PresidentJan 2009 to Jan 2011 ORGANIC － New York, NY
Marquee digital entity within the Omnicom holding company.
Recognized and recruited for being a business transformation specialist with deep experience in digital brand experiences, database marketing and customer relationship management.
Mission one was to resurrect failing Bank of America partnership.
Responsible for all consumer bank interactive strategy, microsite development, online advertising, as well as cross-bank initiatives as second-in-command on $42MM digital agency-of-record Bank of America business.
Instrumental in retaining Bank of America relationship with Organic, which was under review when I started with the agency.
Recast and redirected team to take account in new winning direction.
Vice President, Group Marketing DirectorJan 2005 to Jan 2009 DIGITAS － San Francisco
Premier global advertising and technology company serving the Fortune 100 with product strategy, integrated marketing, digital media, marketing technology and data analytics.
Represents $500M+ in billings for Publicis.
Recruited back to Digitas after three years with Upromise to assist with turnaround and growth in San Franscisco office.
Promoted rapidly for my success in driving revenue growth via new client wins and existing client expansion.
Owned $8MM relationship for American Express small business card, OPEN, transforming approach to new customer acquisition and winning above-the-line work.
Increased account revenue by 25%.
Won Sara Lee business for agency, growing it from a $500K project for Hillshire Farms to a $5MM digital agency-of-record relationship across all Sara Lee brands within eight months.
Helped launch award-winning and business-driving "Go Meat" campaign for Hillshire Farms.
Vice President, Marketing DirectorJan 2003 to Jan 2005 UPROMISE － Boston, MA
Relocated to San Francisco for one year to serve as lead on several key accounts and new business pitches.
Managed and grew B2B Microsoft account, creating innovative tech sandbox program to engage IT Professionals.
Won and led $4MM Qualcomm business and oversaw $2MM Sony electronics relationship.
Created and sold-in strategy for owner retention program across all GM divisions, connecting disparate units to present a unified offering to customers.
Decreased marketing costs for GM and increased owner loyalty by 7%.
College savings loyalty program now owned by Sallie Mae, helping families save over $900MM for higher education through partnerships with some of America's best brands.
Marketing DirectorJan 2000 to Jan 2003 BASE SIX － Boston, MA
Early hire within small Marketing team, brought on to lead member acquisition efforts, help sell in new corporate partners and establish foundation for new business model.
Built membership base of new college savings start-up from zero to 3.5MM in first two years of operation at an average cost-per-acquisition of $3.
Exceeded plan in year one by >300%, using a combination of targeted email, affiliate marketing, and strategic online partnerships.
Led and executed all member acquisition efforts, including strategy development, deal evaluation, contract negotiation and implementation of all programs.
Helped craft and present partnership pitch to new potential clients, successfully recruiting prestigious partners such as Kelloggs, Safeway, McDonald's and General Motors.
Part of team responsible for creating brand identity, go-to-market strategy and corporate communications plan.
Developed and delivered strategy, forecast and results to CEO, CMO and CFO on a weekly basis.
Start-up e-commerce and digital marketing group, formed by former Bronner Slosberg Humphrey leaders.
Vice PresidentJan 2000 BRONNER SLOSBERG HUMPHREY － Boston, MA
Defined and developed Marketing Department structure within start-up agency focused on building full-scale e-businesses for a wide range of clients.
Won new business pitches accounting for 25% of agency revenue.
One of the first and most successful direct/relationship marketing firms ever built, BSH was established by Michael Bronner, later rebranded Digitas and eventually acquired by the Publicis Groupe.
Vice President, Account SupervisorJan 1998 to Jan 2000
Account SupervisorJan 1997 to Jan 1998
Recruited from NYC to lead direct marketing efforts on first General Motors engagement for the agency.
Instrumental in helping BSH expand relationship with GM from small Oldsmobile project to a $100M+ direct and digital retained, long-term relationship.
Created and implemented cross-channel GMAC lease renewal program, achieving a 5% increase in vehicle sales.
Executed a relationship marketing program intended to repair broken loyalty among GM vehicle owners who had experienced problems with their vehicles.
Generated $1.25MM in incremental vehicle sales.
Recruited to move to Boston and promoted within one year of joining company.
Early career experience includes account relationship roles at Ogilvy & Mather and Kobs & Draft (now FCB), supporting marketing programs for pharma products such as Zocor (cholesterol) and Rogaine.
Recognized as a high potential employee at both organizations and promoted annually as a result of my contributions.
Bachelor of Arts, Political ScienceCollege of the Holy Cross － Worcester, MAPolitical Science