An executive and independent consultant with award-winning career in medical device sales, a proven record for successful marketing strategy and passion for business development. My leadership experience combined with strong industry knowledge and relationships, sales talent and keen business acumen has helped guide startups through all stages of development. I have taken on integral roles in overseeing regulatory processes, raising capital, product positioning, sales and international exposure for successful launches and acquisitions. SUMMARY OF QUALIFICATIONS Broad-based background in the medical device industry with leading companies Effective leader to 500+ marketing, sales, service and technical staff Strong knowledge in minimally invasive surgery/endoscopy Developed new trends in the MIS market - OR market Extensive understanding with FDA/Regulatory process Ability to build and maintain critical relationships, including industry opinion leaders globally Consistently award-winning medical device sales representative Proven ability to grow sales in volatile and competitive markets through product positioning Demonstrated record of drastically improving P&L Hands-on manager focused on big picture driving sales through operational efficiency Develop highly successful strategic marketing plans based on customer needs Create global distribution solutions for both small and large companies Extremely positive reputation in medical device industry
01/2010 to Current
Executive Vice PresidentInvendo Medical – Kissing
Startup colonoscopy company.) Focusing on regulatory approval process/appeal, clinical trials and global market launch for company.
Initiated global KOL organizational structure, product positioning, service requirements and sales strategy/distribution.
01/2008 to 01/2010
Global Vice President of SalesPeak Surgical – Palo Alto, California
Startup RF energy device for surgical specialties; cardiac, plastics, and GYN.
Sold to Medtronic in 2011) Developed multi-year sales business plan and implemented successful roll out and build out.
Established a domestic sales organization of direct and non-direct representation.
Identified and contracted global distribution.
01/2006 to 01/2008
Medical Device Advisor & Consultant
Founded a consulting business that developed sales and marketing strategies for clients in the medical device industry.
Created business plan, pricing structure and established key partnerships for startups.
Guided New Wave Surgical toward success leading to the prosperous acquisition to Covidien in 2014.
Developed N.O.T.E.S business plan for NeoGuide enabling the company to be sold to Intuitive Surgical in 2009.
01/2005 to 01/2006
Executive Vice PresidentCDX Laboratories – Suffern, NY
Startup specialty pathology Laboratory Company seeking to expand from dental to medical products (company failed to acquire necessary funding).) Developed key relationships with thought leaders to create market acceptance of a unique technology in the ENT and GI markets, making CDx solution a recognized standard for biopsies w/ trans-nasal esophagoscopy.
01/2003 to 01/2005
Vice President/General ManagerSurgical Products Group
Olympus America is a leading company in minimally invasive therapeutic and diagnostic technologies.).
Directed team and revitalized unprofitable bottom-line performance for products including endoscopic imaging and therapeutic devices for minimally invasive surgery to significant profitability.
Increased top line revenue 15% and 24% in a national market with 3% annual growth.
Acquired and maintained essential relationships with thought leaders in General Surgery, Urology, Gynecology and Airway transforming the market perception of company.
01/2003 to 01/2005
Vice President of SalesMedical Systems Group
Grew sales of endoscopy products by overseeing a staff of 450 including 6 AVPs, 30 Regional Managers, 216 Sales Representatives, 78 Field Service Engineers and 50 Specialists in ultrasound, nursing consultants, endo-therapy specialist, energy specialists, and financial advisors.
Developed new sales structure by establishing an unprecedented collaboration between surgical and medical fields.
01/1997 to 01/2000
Director of Sales
Specialized in the sales of surgicalminimally invasive products for General Surgery, Urology, Gynecology, ENT, Neurosurgery, Cardiovascular and Orthopedics.
Expanded top line revenue by 60% in 4 years by refocusing sales in primary fields.
01/1995 to 01/1997
Regional Sales Manager
Responsible for sales of medical/surgical products in 8 territories in NY/NE regularly increasing revenue and maintaining award-winning productivity.
01/1987 to 01/2005
Olympus America – Melville, NY
01/1987 to 01/1995
Sold surgical minimally invasive products in the NY Metro region regularly exceeding sales goals to become an award-winning sales representative.
01/1983 to 01/1987
Sales RepresentativeC.R. Bard – Murray Hill, NJ
Bard is a leader in vascular, urology, surgical specialty and oncology products that focus on life-enhancing medical technology.) Award-winning NY Metro area sales representative responsible for the sale of capital and disposable urologicial medical devices.
Independent ConsultantNew York, New York
Bachelor of Science: MARIST COLLEGE - Poughkeepsie, NY