Decisive Marketer who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns.
Direct marketing campaigns
Excellent written and verbal communicator
Trade show Execution
Event Marketing Director11/2006 to CurrentAngie's List, Inc.Indianapolis, IN
Identify, develop and evaluate marketing strategies in over 300 B2C events annually resulting in 15%-20% growth YoY.
Evaluate ROI and profit-loss projections on a $1.3k annual budget seeing 10% reduction in cost per member.
Manage team of 20+ field representatives with 85% meeting or exceeding individual goals. Team is responsible for I&D of booth, membership sales and overall branding as well as continual training on new product and platforms.
Create experiential marketing campaigns and displays for top customer engagement and brand consideration for onsite events. Increased customer engagement by 20% and activation conversion by 25%.
Manage all aspects and creation of onsite branding and engagement
for a 17,000 sq. ft annual sponsorship space at the Indiana State Fair for over 10 years. Develop theme, campaign messaging, graphic design and management of vendor partnerships.
Collaborate with many departments across the company on operations, app design, graphics for displays/materials and procedure implementations. Examples include design of a specific event application for onsite activation allowing for real-time transactions with cash/cc/check and annual redesign of marketing collateral and booth graphics to ensure cohesive marketing messaging across all channels.
Build and maintain strong business relationships creating lasting partnerships and creation of trade opportunities. Negotiate sponsorship opportunities with asset trading reducing overall costs. Booked talent (Kevin O'Connor - This Old House and Two Chicks and a Hammer) for many shows and used in trade to negotiate lower sponsorship rates.
Regional Manager03/2000 to 11/2006Angie's List, Inc.Indianapolis, IN
mentored and developed a team of 7 Market Managers increasing total revenue
(advertising and member) by 30% YoY.
Executed multi-market budgets to ensure monthly cash inflow goals were met . Analyzed revenue
& expenses weekly, monthly and quarterly to ensure ROI tracked positively
against market budgets.
and facilitated onsite and remote training for Market Managers as well as Advertising Sales to ensure teams were experts in both product knowledge and sales skills.
Directed newly created advertising sales team to successfully grow advertising revenue overall by 75% within the 1st year.
Developed and implemented marketing ideas to
enhance target market reach which impacted overall ROI by 20% marginal gain.
Market Manager11/1998 to 03/2000Angie's List, Inc.Indianapolis, IN
Increased advertising revenue in
Indianapolis market by 85% within the 1st 3 mo. and maintained one of 2 top producers across all markets.
Pitched PR to various local media regarding relevant content securing several interviews with local TV stations. Appeared as company spokesperson for all interviews; TV, magazine, radio, etc.
Developed partnership with local TV
celebrity to create an Angie's List branded infomercial.
Managed call center and implemented
organized methods for improved customer service for both incoming member calls and written
Generated content for articles in monthly
magazine, wrote, edited and proofed entire publication prior to print.
Bachelor of Science: Marketing/SalesBall State University