Ambitious, customer-focused executive offering 13 years of progressive leadership experience in the development and execution of strategic clinical growth plans at regional and national levels. Versed in all aspects of clinical consulting management, market development, penetration, execution and launch. Successful in building and motivating dynamic teams, cultivating an outstanding corporate culture, as well as contributing innovative ideas that drive growth and exceed objectives.
Collaborated on a national marketing plan and developed penetration strategy to drive a full-line product portfolio into a new market segment with less than 5% market share.
Designed templates, policy, and reporting procedures for new CRM tool that effectively streamlined responsibility and ehanced team awareness on customer deals. Increased management team's ability to appropriately forecast revenue and to be active participants in day to day field team activity.
Collaborated on and implemented a marketing and branding strategy for a business unit competing in a $2 billion market. Contributed clinical expertise to ensure customers understood what the Siemens cardiovascular portfolio could provide, what the company was investing in, and why the new clinical applications existed. Plan included but was not limited too: logo design, color scheme, package design of products and collaterals, and messaging.
Constructed strategies and tactics to build awareness of products and services during launch. Worked closely with high profile customers to ensure a positive referral base. Analyzed processes and identified strengths and weaknesses. Restructured policy as needed to effectively streamline the sales process and improve company's ability to provide exceptional customer service.
Team Building and Leadership
Developed and implemented the "Think Tank" process of team communication: resulted in a 40% increase in individual team member accountability, 63% increase in team morale, and 74% increase in ability to make individual impact .
Collaborated, designed, and delivered educational programs, presentations, and resources at regional and national levels to ensure success of customer-focused education and field team training and development.
Highly skilled Registered Nurse who manages acute medical emergencies and trauma. Ability to assess, intervene, and stabilize with minimal information. Demonstrates decisive, clear thinking under extreme pressure when dealing with unexpected events. Clear understanding of emergency life-saving equipment and medical technology. Exceptional interpersonal skills and confidence in communicating and partnering with various healthcare disciplines: administrators, managers, physicians, nurses, and allied healthcare team members.
Selected by five divisional Vice Presidents and the COO of Siemens Healthcare USA to lead the Cardiovascular Solutions team and launch the organizations radiology portfolio into a new market segment worth $2 billion dollars. Responsible to manage all clinical aspects of the portfolio launch. Created a comprehensive strategic roadmap, developed positioning and market segmentation, sales strategy, and collaborated on brand awareness and messaging.
Recruited by the VP of Sales to develop a clinical consulting team responsible to facilitate sales during capital equipment evaluations and to increase disposable revenue through organic growth. Created a new organization (recruited, hired, trained, and developed) consisting of 3 Clinical Supervisors and 15 Clinical Training Specialists. Constructed and refined corporate clinical sales strategy and business processes with a national prospective. Ensured corporate priorities and action plans were consistently communicated and on track to achieve strategic objectives:
Recruited by a previous colleague (Sales Director) to turn around underpreforming organic growth results and build up clinical team. Identified key issues and field team challenges, analyzed the market, and closely optimized use of distributor sales channels.
Selected by Regional Sales Manager to increase organic growth through sales of disposable product. Facilitated sales revenue by effectively building solid customer relationships, strategically identifying educational opportunities, and then providing product training and counseling on CPT reimbursement. Promoted to Corporate Field Trainer and then Southern Area Manager. Managed and developed Southern clinical team and effectively established a new sales region.
Managed, mentored, and evaluated nurses and allied healthcare staff. Clinical charge nurse of a 10 bed procedures center; focus included Gastroenterology, Bariatrics, Cardiology and Pulmonology. Assumed 24-hour responsibility for the day-to-day clinical operation of unit. Continually assessed the clinical environment to ensure optimal patient comfort, safety, and compliance with various regulatory bodies. Developed strong relationships with physicians. Assisted in recruiting business resulting in 400% case load growth requiring expansion from a 2 to 10 bed center.
Nursing Preceptor for student and graduate nurses in CVICU; medical focus included coronary artery bypass graft surgery (CABG), aortic and mitral valve repair and replacement, minimally invasive heart surgery, surgery of the great vessels, heart and lung transplantation. In-depth critical care experience with ballon pumps. LVAD, BIVAD, and CVVHD. Successfully completed rigorous 6 month Cardiac, Vascular, Thoracic Surgery & Heart-Lung Transplant Intensive Care internship while attending college full-time.
Graduated Cum Laude
Applied for the dual program Master of Science in Nursing and the Doctorate of Nursing Practice. Will delay semester start date with offer of employment in order to settle into new role.
Graduate level statistics, research, and theory courses. Non-degree.
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