Market-savvy [Job Title] dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management. Media and public relations specialist leveraging in-depth knowledge of market trends to execute high-impact marketing campaigns. Results-oriented marketing professional bringing more than [Number] years of wide-ranging experience executing measurable marketing campaigns for fast-paced Internet companies. Successful in driving membership, traffic and revenue. Marketing Manager with a creative and adaptable leadership style who cultivates a highly productive and engaging company culture. Budgeting and forecasting expert with vast experience in direct mail campaigns and advertising. Results-focused Marketing Specialist successful in revenue generation and member action, including sales and lead generation. Excels at creating and implementing effective promotions targeting specific audiences. Creative Marketing Coordinator adept at creating marketing collateral for trade shows, sales meetings and senior management. Seamlessly manages all aspects of marketing communications, including direct marketing, publications, events management and audio-visual production.
01/2011 to Current
Education ConsultantSquamish Nation Education Department – Vancouver, British Columbia
Conducted research for implementation of Squamish Nation's Our Government Pillar research related to the Nation's governance, economics and culture as it pertains to the development of Squamish Nation youth as future leaders.
In addition, developed the concept and methodology for the Squamish Nation Education Department's University Summer Camp Project to be conducted at Simone Frasier and Capalano Universities during the summer of 2013 and throughout the 2013 - 2014 academic year.
01/2007 to 01/2009
Seattle Center Century 21 Committee
01/2005 to Current
Executive DirectorJackson Street Music Program – Seattle, WA
Developer of the program's methodology and curriculum, as well as, the principle researcher of the program's longitudinal study.
The program exposes students to the business of the music industry.
The program incorporates private, public and non-profit partnerships and provides business professionals as lecturers.
Conceptually, the program methodology is based on Experiential Learning Theory (ELT); therefore, we create real world experiences and opportunities for students to interact with the subject matter and simulate real business situations.
In addition, I am the chief facilitator for the program's Music Business Academy conducted at Seattle University.
Appointment and Elections.
07/2001 to Current
Marketing DirectorAriel Media – Seattle, Washington
Responsible for all management functions for the organization's marketing and event strategies and goals.
This includes management of the fiscal budget; contract negotiations and, strategic planning.
Marketing area of focus: social media; media buys; brand development, public relations, promotions; sponsorships and; partnerships.
Boosted website traffic by [Number]% by creating an integrated social media strategy.
Generated $[Amount] in sales by leveraging social media websites.
Developed partnerships with local businesses to secure third party promotions.
Led account management, strategy, targeting and campaign development for [Number] large Fortune 500 clients.
Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
Wrote an average of [Number] press releases and media advisories each [Time period] for event announcements and public relations efforts.
Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
Cultivated and managed relationships with key clients, vendors and community partners.
Managed project deadlines and monitored milestones through completion stage.
Proofed and approved production and printing drafts of promotional materials.
Doctorate of Education: Education with Emphasis in Marketing Seattle University - Seattle, WA
Marketing and Advertising coursework
Mass Communications and Communication Studies coursework
Student government representative
The Affects of Negative Imagery Perception: Seattle University - Seattle, Washington
Master of Arts: Public Administration Seattle University - Seattle, Washington
Bachelor of Arts: Public Administration Seattle University - Seattle, Washington Public Administration
Seattle University Alumni Board of Governors, 2006 to 2012. Founding Chair of Seattle University African-American Alumni Chapter, 2004 to 2012. President, Langston Hughes Performing Arts Center Advisory Board, 2004 to 2006. Park-lake /White Center Boys & Girls Club Board Member, 1993 to 1995. Seattle University's Archbishop Raymond Hunthausen Leadership Award, 1986. Co-Chair of Students Against Apartied, Seattle University, 1986.