Brand launch expert, content strategist and reinvention specialist. Proven record of editorial excellence in the healthy lifestyle and women's content arenas. Creator of O, The Oprah Magazine, widely viewed as one of the best magazine launches of all time. Diverse digital experience developing products, blogs, apps, social media audiences. Developer/author of The New York Times bestselling CarbLovers Diet series. Exciting brand representative both for sales and PR, with successful appearances on every TV network. Strategic and collaborative manager who excels at idea development, team-building, cost management and sparking synergies across brands and divisions.
Brand leader for multi-award winning magazine and #7 health/lifestyle website, with a total audience of 20 million and growing. Redesigned and reinvigorated Health brand: Despite tough economic times, Health saw an unprecedented 17 straight issues of year-over-year newsstand growth, increased subscriptions and renewals. Health.com grew from 300,000 UVs to a record 4.1 mm UVs, with the highest engagement (10.6 pgs/UV) in the competitive set. Developed unique brand positioning, extending Health across multiple platforms, including books (author of the New York Times bestselling CarbLovers Diet franchise), tablets, digital partnerships and apps, newsletters and social media (audience of 1.8 million!). Created the popular America's Healthiest series, spearheaded Health's Dancing with the Stars Slimdown partnership and created Health's Must-Eat List Seal initiative. During tenure, Health brand garnered numerous accolades, including "Hottest Reinvention" from Media Industry Newsletter, Folio's Silver Medal for "Best Series of Articles," and ASME nominations for "Personal Service" and "Best Blog."
Created prototype of Quick and Simple, Hearst's first budget women's magazine. Developed and edited Cosmopolitan Style special issues. Edited Cosmopolitan's Red Hot Sex Book.
Redesigned both magazine and website to much acclaim; increased newsstand, subscriptions, renewals and digital footprint, developed creation of special issues, Redbook books, and introduced Redbook products series (DVDs, CDs, etc.). Oversaw hugely popular Mothers and Shakers Awards, securing First Lady Laura Bush, Presidential candidate John Kerry, Senator Hillary Clinton and Katie Couric, among others, to appear at the annual event. TV spokesperson for brand on ABC, CBS, CNN, FOX, BBC America, E Network and more.
Created from original concept to printed magazine--in just six months with a tiny staff--one of the most successful launches in magazine history. Subscription sales at one million after three issues; newsstand sellouts for first two issues. Created plan for magazine's "personal growth" focus, translating Oprah Winfrey's TV message and charisma into magazine form. Developed signature features/columns still in the magazine today: Breathing Space, O to Go, Dream Big, What I Know For Sure. Worked closely with Winfrey to develop much-praised voice and point of view of the magazine. Hired all staff, developed prototype, logo and design with art director. Helped produce and direct shoots. Promoted magazine with Winfrey in sales events across the country.
With editor in chief, planned magazine's overall direction. Developed lineups, planned covers, wrote coverlines, developed new sections, including the popular Cosmo Weekend. Managed staff of 40 editors, top-edited entire issue, wrangled contributing editors and high-profile writers, oversaw special editions, such as All About Men,Cosmo Fashion & Style, developed Cosmopolitan books and calendars,
With editor in chief, planned lineups, directed article development, wrangled cover subjects, wrote coverlines. Edited and packaged 1996 ASME-nominated series on dilemmas of working mothers. Oversaw budget, maintained 150-article inventory, represented magazine on TV and in sales calls. Managed staff of 35 editors.
Produced beauty, fashion, food and decorating pages--half of magazine's editorial. Directed recipe development. Produced shoots, including booking of models, stylists, photographers. Edited photos, wrote coverlines and edited articles on health, psychology, money, consumer issues. Expert at sales calls and TV appearances for brand.
Assigned and edited entertainment, lifestyle, medicine and technology features.
Began career as editorial assistant and rose to position overseeing health and lifestyle coverage, revamping all beauty, design, food, entertainment and travel pages.
magna cum laude
Phi Beta Kappa
Phi Kappa Phi
Mastrianni Scholarship for Communications
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