Directed, marketed and managed Casio America's E-Commerce platform including B2B and B2C businesses. Responsible for the budget and the P&L of these channels. Provided executive presentation of key business metrics on a daily, weekly and monthly basis to help develop marketing opportunity. Analyzed web metrics and sales data to provide deeper insight on how visitors are interacting with the website and deliver a more relevant customer shopping experience. Utilized google analytics and goal funnel visualization to enhance, test and maintain best digital marketing solutions to improve bounce rate, average time on page, shopping cart abandonment, page load speed, click through and purchase. Created and executed all e-commerce content, ad copy, dynamic homepages, brand awareness, category and product page banners, inventory forecasting, marketing campaigns and e-mail blasts to drive overall online merchandising and increase visibility on SERP. Identified and implemented improvements to deliver highly relevant shopping cart experience, order tracking and support. Improved user experience across multi-channel and dynamic product divisions. Successfully incorporated engagement of Amazon and eBay as direct and indirect fulfillment partners. Managed strategic on-line partnerships with eBay, Amazon, Google, Bing, Benchmark and Commission Junction. Generated and launched promotional e-mail blast strategy that increased site traffic by 50% engaging through integrated video content to engage consumer. Re-engineered E-commerce Consumer Direct business platform by implementing a full outsource strategy which improved sales by 35% and profits by 30%. Successful leader to the transition team for 3rd-party outsourced engagement in web design, marketing, sales, inventory management and systems integration to support Casio's E-Commerce business strategy. Developed and conducted quarterly training sessions with in-house and 3rd-party fifty-plus telemarking staff for full online product portfolio, new product launches and seasonal sales opportunities to support online customer relations. Consulted and coordinated with divisional product teams to gain solid understanding of product line and promotional direction of seasonal marketing plans, new product launches, and pricing programs and translate this knowledge into growth presence and integrated e-commerce solutions. Executed financial reconciliations for Casio's finance department with 3rd-party, Chase Paymentech and Cybersource payment processing partners. Consumer Direct Retail Management Directed and managed remote outlet store operations including budgets, lease and contract negotiations, POS system installation and reporting, security, inventory procurement, planning and pricing, merchandising, sales volume, marketing and store management within company guidelines. Hired, trained and managed in-house eight to ten person telemarketing team and ten plus person remote store management team on customer focus, product training, reviews, KPI's, goals and sales performance. Designed and launched yearly warehouse sales, private company sales and outside partner sales. Managed all aspect of sales operations and provided a profitable channel for product movement. Created and presented advanced Power Point presentations and Excel spreadsheets to executive management showing updated status of sales performance, P&L, budgets, inventory status, marketplace conditions, competition, business trends, events and promotions. Utilized cost-saving measures and identified untimely responses to credit card charge backs. Implemented the usage of vendor credits and maintained strict sales return ratios when possible. Developed working relationships with divisional product planners for inventory forecasts and product pricing and allocation management to effectively increase sales volume potential and reduce slow moving on-hand inventory.
Google Analytics, Site Catalyst, Webmaster Tools, CMS, A/B multivariate testing , UX, Microsoft Office Suite,
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