Developing and Implementing Internal and External Communications
Initiated and led the communications program at FCA, which resulted in creating and advancing the brand and reputation to members, external partners and the news media.
Increased interactions with Members of Congress through expanding the use of social media, particularly Twitter
Led al communications, media relations and community. partnerships that branded Reston, VA and resulted in its designation as one of the Top Ten Best Places to Live by CNN Money Magazine.
Media Campaign Strategies
Spearheaded media relations program at AWO that resulted in more than 2000 national placements and established on-going relationships with national reporters at the Wall Street Journal, USA Today and with the Editorial Board at the New York Times, and resulted in positive coverage.
Established FCA as a resources and its leaders as experts for the trade press and built an image for the organization that resulted in regular columns by the FCA Chairman on industry trends
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