DIRECTOR OF STRATEGIC MARKETING Resume Example

Manage multi-channel interactive marketing communications and digital brand strategy, sales support, advertising, web development, social media, mobile/social applications, sponsorships and events. Oversee budget, lead internal creative teams and direct multiple external agency partners. Collaborate with business segment leaders to execute annual marketing and business plans. Create and deploy programs that generate commercial, military and service category growth across the comprehensive product portfolio.

• Established global brand identity guidelines, reducing costs by $1.5M and improving consistency by 75%.
• Led the creative development and implementation of the largest new product introduction in the history of Bell Helicopter. Flying Magazine dubbed the unveil "Most Spectacular Aviation Product Launch Ever."
• Launched new corporate website, achieving a 30% increase in site traffic and a 20% increase in feedback.
• Established global social media presence through multiple online channels increasing information dissemination and engagement by 95%. Highest fan based in rotor craft industry.
• Deployed new global marketing communications and messaging strategy, increasing awareness by 60%.
• Regulate co-branded channel partner marketing materials, elevated brand standards compliance by 80%

Drove concepting, design, programming, development and execution of strategic national and global marketing communications campaigns, brand management, and electronic media. Performed a wide range of web and traditional graphic design, production, programming and social media duties.

• Supervised creative and online marketing teams of account executives, writers, designers and programmers.
• Led strategic direction and implementation of advancements to SEO, CMS, affiliate, display and other programs for ENGlobal Corp. and LogoYes.com with a focus on quality, growth and key brand initiatives.
• Improved prospect reach for Tyco by designing and deploying interactive product web interfaces.
• Designed and developed a customizable online marketing and digital asset system for Cat Lift Trucks.
• Concepted, developed and launched Football Pool Bookie. Facebook's 1st flash-based Football Pool App.
• Concepted, developed, and deployed LogoYes.com web interface, America's 1st logo creation site.
• Increased Watson Wyatt's recruitment 60% by spearheading the concepting, design and production of a university recruitment branding campaign; developed brochures, tradeshow property, print ads, posters, website content, contests and email marketing campaign.

Piloted 8-member creative team through concepting, design, development, and execution of marketing campaigns for national and global initiatives. Developed sales presentations and provided reports on market trends, competition, and new products. Led online, SEO, Google ad words, and DirectTrack e-mail marketing campaigns.

• Partnered with Hewlett Packard in R&D and launch of new product and brand identity.

• Concepted, designed, developed, and deployed LogoYes.com, America's 1st flash-based logo creation site.

Directed online strategic marketing, communications, brand management, and sales support. Supervised and mentored new media technology team of designers and programmers. Developed and deployed e-media campaigns to gauge effectiveness and response to new product promotions. Led web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns. Developed community relations programs and managed social media strategies.

• Spearheaded concepting and development of e-commerce generation software for small businesses.