Award-winning, strategic marketing professional with a 20-year portfolio of success. Well versed at driving global marketing initiatives for Fortune 500 companies across various industries such as: health care, manufacturing, aerospace, oil and gas, green energy, biotechnology, and high-tech spaces. Skilled at piloting large integrated campaigns and leading cross-cultural teams, as well as managing various projects aimed at delivering mission-critical results.
Direct strategic marketing initiatives across multiple business units. Strong focus on marketing engagement through multiple sales pipelines and channel partnerships. Oversee marketing budgets, lead internal creative teams and direct multiple external agency partners. Develop, execute and track highly comprehensive integrated marketing campaigns through various sales pipelines. Concepted, developed and deployed turn-key marketing automation tool for channel partner program.
Manage multi-channel interactive marketing communications and digital brand strategy, sales support, advertising, web development, social media, mobile/social applications, sponsorships and events. Oversee budget, lead internal creative teams and direct multiple external agency partners. Collaborate with business segment leaders to execute annual marketing and business plans. Create and deploy programs that generate commercial, military and service category growth across the comprehensive product portfolio.
Drove concepting, design, programming, development and execution of strategic national and global marketing communications campaigns, brand management, and electronic media. Performed a wide range of web and traditional graphic design, production, programming and social media duties.
Piloted 8-member creative team through concepting, design, development, and execution of marketing campaigns for national and global initiatives. Developed sales presentations and provided reports on market trends, competition, and new products. Led online, SEO, Google ad words, and DirectTrack e-mail marketing campaigns.
• Partnered with Hewlett Packard in R&D and launch of new product and brand identity.
• Concepted, designed, developed, and deployed LogoYes.com, America's 1st flash-based logo creation site.
Directed online strategic marketing, communications, brand management, and sales support. Supervised and mentored new media technology team of designers and programmers. Developed and deployed e-media campaigns to gauge effectiveness and response to new product promotions. Led web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns. Developed community relations programs and managed social media strategies.
• Spearheaded concepting and development of e-commerce generation software for small businesses.
Strategic Marketing & Planning • Creative Direction & Graphic Design • Search Engine Optimization (SEO) • Channel Development • Marketing Automation Tool • Content Management Systems (CMS) • Asset Management System • Marketing Communications Strategies • Brand Guidelines Development • Mobile Applications • Social Media Marketing • Email Marketing • Website Development & Evolution • Project Management • Client & Vendor Relations • CRM Systems • Interactive Product Launches • Creative Team Leadership • Brand Management • Multimedia Presentations • Tradeshow Exhibitions • Focus Groups • Packaging
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