Livecareer-Resume
Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-XXX
  • Cell:
  • resumesample@example.com
Executive Profile

Award-winning, strategic marketing professional with a 20-year portfolio of success. Well versed at driving global marketing initiatives for Fortune 500 companies across various industries such as: health care, manufacturing, aerospace, oil and gas, green energy, biotechnology, and high-tech spaces. Skilled at piloting large integrated campaigns and leading cross-cultural teams, as well as managing various projects aimed at delivering mission-critical results.

Professional Experience
DIRECTOR OF STRATEGIC MARKETING, 2013 to 06/2014
Berry PlasticsLewisburg, TN,

Direct strategic marketing initiatives across multiple business units. Strong focus on marketing engagement through multiple sales pipelines and channel partnerships. Oversee marketing budgets, lead internal creative teams and direct multiple external agency partners. Develop, execute and track highly comprehensive integrated marketing campaigns through various sales pipelines. Concepted, developed and deployed turn-key marketing automation tool for channel partner program.

  • Develops and directs high impact go-to-market strategies, key initiatives and promotions to achieve planned business objectives and growth across multiple strategic business units and channels.
  • Consult with client stakeholders and partners to develop detailed marketing plans, establish target response and conversation rates and ROI for demand generation campaigns.
  • Develop and execute comprehensive marketing playbooks for multiple business units that outline messaging, market trends, competitive landscape, strategies, tactics and success metrics.
  • Create innovative sales tools and programs that equip our sales and business advisors to increase existing customer penetration and target new opportunities and competitive conversions.
  • Led the creative development and implementation of channel partner portal and marketing automation engine resulting in 80% adoption by partners and over 500 market qualified leads to date.
GLOBAL MANAGER OF INTERACTIVE COMMUNICATIONS, 2011 to 2013
Publicis GroupeTroy, MI,

Manage multi-channel interactive marketing communications and digital brand strategy, sales support, advertising, web development, social media, mobile/social applications, sponsorships and events. Oversee budget, lead internal creative teams and direct multiple external agency partners. Collaborate with business segment leaders to execute annual marketing and business plans. Create and deploy programs that generate commercial, military and service category growth across the comprehensive product portfolio.

  • Established global brand identity guidelines, reducing costs by $1.5M and improving consistency by 75%.
  • Led the creative development and implementation of the largest new product introduction in the history of Bell Helicopter. Flying Magazine dubbed the unveil "Most Spectacular Aviation Product Launch Ever."
  • Launched new corporate website, achieving a 30% increase in site traffic and a 20% increase in feedback.
  • Established global social media presence through multiple online channels increasing information dissemination and engagement by 95%. Highest fan based in rotor craft industry.
  • Deployed new global marketing communications and messaging strategy, increasing awareness by 60%.
  • Regulate co-branded channel partner marketing materials, elevated brand standards compliance by 80%
PRESIDENT/CREATIVE DIRECTOR, 09/2004 to 11/2010
SYNTICA DESIGN CORPORATIONCity, STATE,

Drove concepting, design, programming, development and execution of strategic national and global marketing communications campaigns, brand management, and electronic media. Performed a wide range of web and traditional graphic design, production, programming and social media duties.

  • Supervised creative and online marketing teams of account executives, writers, designers and programmers.
  • Led strategic direction and implementation of advancements to SEO, CMS, affiliate, display and other programs for ENGlobal Corp. and LogoYes.com with a focus on quality, growth and key brand initiatives.
  • Improved prospect reach for Tyco by designing and deploying interactive product web interfaces.
  • Designed and developed a customizable online marketing and digital asset system for Cat Lift Trucks.
  • Concepted, developed and launched Football Pool Bookie. Facebook's 1st flash-based Football Pool App.
  • Concepted, developed, and deployed LogoYes.com web interface, America's 1st logo creation site.
  • Increased Watson Wyatt's recruitment 60% by spearheading the concepting, design and production of a university recruitment branding campaign; developed brochures, tradeshow property, print ads, posters, website content, contests and email marketing campaign.
CREATIVE DIRECTOR, 2002 to 08/2004
LOGIC DESIGNCity, STATE,

Piloted 8-member creative team through concepting, design, development, and execution of marketing campaigns for national and global initiatives. Developed sales presentations and provided reports on market trends, competition, and new products. Led online, SEO, Google ad words, and DirectTrack e-mail marketing campaigns.


• Partnered with Hewlett Packard in R&D and launch of new product and brand identity.

• Concepted, designed, developed, and deployed LogoYes.com, America’s 1st flash-based logo creation site.

DIRECTOR OF NEW MEDIA TECHNOLOGY, 2000 to 2002
CINWIN ADVERTISINGCity, STATE,

Directed online strategic marketing, communications, brand management, and sales support. Supervised and mentored new media technology team of designers and programmers. Developed and deployed e-media campaigns to gauge effectiveness and response to new product promotions. Led web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns. Developed community relations programs and managed social media strategies.


• Spearheaded concepting and development of e-commerce generation software for small businesses.

SENIOR ART DIRECTOR, 01/1998 to 01/2000
TRUM ADVERTISINGCity, STATE,
Education
Bachelors of Science: Graphic Design, Expected in
ART INSTITUTE OF FORT LAUDERDALE - ,
GPA:
ART INSTITUTE OF FORT LAUDERDALE Bachelors of Science in Graphic Design
Associates of Applied Science: Visual Communications, Expected in
ART INSTITUTE OF HOUSTON - ,
GPA:
ART INSTITUTE OF HOUSTON Associates of Applied Science in Visual Communications
Core Accomplishments
  • TELLY AWARD Bronze Award Best Sales Video Mitsubishi Forklift Trucks
  • ADDY AWARD Three Silver Awards for Multiple Entries
  • YOUNG ENTREPRENEUR OF THE YEAR Indo-American Chamber of Commerce of Greater Houston
Skills

Strategic Marketing & Planning • Creative Direction & Graphic Design • Search Engine Optimization (SEO) • Channel Development • Marketing Automation Tool • Content Management Systems (CMS) • Asset Management System • Marketing Communications Strategies • Brand Guidelines Development • Mobile Applications • Social Media Marketing • Email Marketing • Website Development & Evolution • Project Management • Client & Vendor Relations • CRM Systems • Interactive Product Launches • Creative Team Leadership • Brand Management • Multimedia Presentations • Tradeshow Exhibitions • Focus Groups • Packaging

TECHNICAL SKILLS
  • Adobe Creative Suite
  • AcJessicaat Pro
  • Microsoft Office
  • HTML/CSS
  • Video Editing
  • Exact Target
  • Mind Matrix
  • MivaMerchant 3D Shopping Cart
  • Final Cut Express
  • FTP
  • Taleo
  • Fatwire Content Management Suite
  • WordPress
  • Google Analytics

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Disclaimer

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score
could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

80Good

resume Strength

  • Length
  • Personalization
  • Strong Summary
  • Target Job

Resume Overview

School Attended

  • ART INSTITUTE OF FORT LAUDERDALE
  • ART INSTITUTE OF HOUSTON

Job Titles Held:

  • DIRECTOR OF STRATEGIC MARKETING
  • GLOBAL MANAGER OF INTERACTIVE COMMUNICATIONS
  • PRESIDENT/CREATIVE DIRECTOR
  • CREATIVE DIRECTOR
  • DIRECTOR OF NEW MEDIA TECHNOLOGY
  • SENIOR ART DIRECTOR

Degrees

  • Bachelors of Science
  • Associates of Applied Science

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in: