Innovative and customer-focused Executive with a comprehensive background in sales, marketing and account management with a strong local connection. Recognized for delivering results by building a service culture, growing revenue and effectively serving as a brand ambassador. Known as an excellent communicator with outstanding organizational skills. Demonstrated success in new business development and operations start up. Expertise includes in-depth understanding of the hotel industry from food and beverage, reservations, tour consultation, sales, yield management, budgeting, rooms division and strategic partnerships.
Director of Sales General Manager January 2015 to July 2016Cannon Green Oct
Directing the sales effort by expanding lead generation, proactive implementation of "best in class" selling skills, and tactical lead generation.
Building and maintaining strategic partnerships.
Marketing and product refinement.
Implementing a direct sales outreach to corporate and private event clients in order to expand the client database.
Functioning in a sales education role for the Easton Porter Group.
Restructured the pricing strategy venue fees and minimum spend bringing pricing in line based on market and SWOT analysis leading to increased sales.
Up 616% YOY.
Q1 2017 pre-sale exceeding revenue targets Reduced inquiry response times from 48 to less than 24 hours Implemented a uniform CRM platform throughout the Easton Porter group standardizing reporting, accountability and forecasting Successfully initiated a Wedding Weekends brochure and approach to help capture all segments of the wedding market Rehearsal, Reception, Farewell Brunches Increased incremental short term and repeat business via direct corporate outreach Zero George Jun, 2014 Oct, 2015 Leadership and management of overall business operations.
Refined hiring, training, selling skills and guest interaction.
Focus on rooms and F&B operations, together with guest communications.
Active management of rooms merchandising.
Refined financial cost controls.
Focus on quality control and labor scheduling.
Grew room rate an average of $120 per night.
25% lift YOY by implementation of 7, 30, 60 and 90-day strategies.
Employed OTA strategies to increase direct bookings maximizing net revenue.
Increased F&B check average by 45% YOY.
Active training and implementation of fine dining standards while maintaining a relaxed atmosphere.
RAY BERROUËT RAYBERROUET@GMAIL.COM PAGE TWO Strengthened brand awareness by increasing social media participation Strong guest connection with consistent client interaction.
Continually refining the guest experience and value perception by implementing new amenities and making adjustments based on actively sourced guest feedback.
Maintained highest level of quality standards in order to meet and exceed guest expectations.
June 2014 to July 2016EASTON PORTER GROUP － Charleston, SC
Director January 2009 to January 2013Carolinas, Florida
Maintained and expanded set of key retail and tour operator accounts (existing and prospective).
Met established sales goals on behalf of the Orient-Express portfolio, including all hotels, trains and cruises (50 products in 22 countries).
The territory supported: KY, OH, IN, MI, IL, MO, KS, IA, WI, MN, NE, ND, SD, SC, NC, FL and coastal GA.
Developed 10 new Bellini Club agencies, recognized as revenue-based top producers within region.
Increased Orient-Express direct exposure by over 200 additional agencies and grew over-all regional revenue 45%.
Strengthened existing relationships and brand awareness by increasing participation in client events, office visits, presentations and educational trips.
Increased production with strategic partners (American Express, Andrew Harper) by staying front of mind with increased presence, training and accessibility.
Director of Inside Sales January 2007 to January 2009
Served as support for retail sales team and VP of Sales & Marketing for the Americas.
Handled problem resolution, sales presentations, and sale closure and data analysis for all products worldwide.
Concentrated on key accounts in New York and Northeastern US.
Established confidence in South American and South African products by serving as singular point of contact, educating, resolving problems and increasing sales.
Reconfigured database, resulting in targeted sales approach.
Increased product knowledge and sales by creating presentations for sales calls and seminars used by sales teams worldwide.
January 2000 to October 2013ORIENT-EXPRESS － Charleston, SC
Luxury Sales Manager January 2000 to January 2007
Handled inbound and outbound calls for the worldwide portfolio.
Functioned as destination specialist and liaison between client and products.
Founded US Central Reservations Office that became model for Orient-Express call centers worldwide.
Created Outbound Sales program for central reservations office, whereby any non-converted incoming call was followed by outgoing call.
This program created incremental lift, with 20% conversion / success rate.
Achieved tenfold increase in revenue within 3 years of working with Peruvian and South African FIT programs, by reorganizing reservations process, encouraging flexibility and quality control.
BA : French Literature International Business, 2000Charleston, SCFrench Literature International Business