A senior Hispanic marketing business executive leader responsible for new business development, new product launches, marketing development of new concepts, new sales expansion and an accomplished team leader with valuable knowledge as a strategic thinker and innovator. As Senior Product Manager for Hispanic Business Development with Trader Publishing company, now Dominion Enterprises, and Nuestra Casa; I launched and marketed from scratch 31 new Hispanic businesses in 25 major cities in the US responsible to develop, direct, market and execute new Hispanic business operations and strategies. I am also a former Professor and Pastor for Church Planting who planted a Hispanic church, and multi-ethnic churches in the US. So I bring to the table both the profit and non-profit experience. My references speak of my strong people skills and communication talents and ability to work with different personalities, as a consultant. I am an author of a new book and accomplished conference speaker and communicator with a motivational bent toward inspiring people to action. I have worked in the non-profit donor development world for Truth in Action Ministries formerly Coral Ridge Ministries, developed my own eight marketing branding cycles for the Hispanic market as a proven method to develop Hispanic brands in the marketplace. I have managed outbound marketing silos using telephone, television, social media, print, direct mail, e-commerce, and the web with all its different distribution channels. I possess excellent writing skills developing marketing plans in the 100-200 page depth and smaller ones in the 30-60 page length assisting non-profit organizations and for profit companies looking to re-brand their vision, mission and purpose. My strong and passionate communication skills, vast marketing experience and in-depth knowledge of the Hispanic market will give the organization the leadership it needs.
As Senior Product Marketing Manager for Trader Publishing Company, now Dominion Enterprises grew revenue by a factor of five from 3.2 million to 17.6 million dollars. Started twenty eight Spanish businesses in print and online in twenty four major cities in the US including the top fifteen where almost 85% of the Hispanic population resided from 2002-2006.
General Manager and Director of Communications for a Spanish language radio station and Spanish language newspaper and grew revenue from 750,000 to 2.5 million dollars in one year.
Established contact with Hispanic/ Latino small business owners in twenty eight cities and possess the names and addresses of these businesses as we delivered our print magazine to their establishment requiring me to locate and visit these locations for permission.
Spoke with National Hispanic associations in both religious and business organizations including Chamber and auxiliary off-shoots associated with the Chamber of Commerce.
Established contacts in real estate, automotive, apartment associations, management companies throughout all twenty five cities in the US.
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