Senior leader recognized for having a bias for action, developing teams for maximum
efficiencies and communicating convincingly with key stake holders to drive revenue
and profit growth. Strategically reengineering business processes, cultivating supplier
partnerships and implementing expanded product assortments.
Microsoft Office - Excel, Word and PowerPoint
07/2010 to 09/2017
Director of MerchandisingSPEEDWAY MOTORS, INC - Lincoln
America's Oldest Speed Shop® selling street rod, classic car and truck, muscle car, and
racing products through 18 catalogs, the web, email, and via print advertising to B2C
and B2B customers.
Led company's Merchandising Team of 4 Product Managers and 5 Product Content
Specialists generating annual sales exceeding $100 million.
Change agent directing and
mentoring employees, while partnering with other senior leaders to drive profitable
revenue growth for a 175,000 active SKU product assortment.
Directed catalog, web, email, and print merchandising strategies/processes
incorporating category management, financial data, solution selling, enhanced
marketing copy, application photos/videos, and effective production processes
resulting in 10% plus web sales growth.
Increased annual sales by $12 million through implementing a vendor drop-ship
program, strategically merchandising and marketing thousands of new SKUs via
the website to current and prospective customers.
Increased new SKU sales to 20% of total sales through new market expansion and
adding to breadth and depth of product assortment.
Provided oversight to a six-person creative team responsible for production of all
sales and marketing materials including 18 catalogs and 145 videos.
Expanded product content/specifications for 175,000 SKUs on the website and in
the item file through leadership of merchandising content team.
Implemented assortment planning, vendor management, competitive analysis,
financial reporting, and pricing management programs creating structure for
informed decision making.
A leading supplier of innovative and proprietary products, programs, and services to the
education market that helps educators engage and inspire students of all ages and
abilities to learn.
Led a team of 4 Merchants to drive $95 million sales in the audio visual, break room,
facility, business machine, and paper categories through print and web based media.
Developed and implemented a vendor and product review program supporting 9
major catalog publications and web marketing initiatives.
Drove process improvement through development of an enhanced catalog
management program, large order management program and vendor/product
Managed a wholesale vendor program with a $10 million incremental annual sales
Created a comprehensive competitive SKU cross reference data base that increased
bid process effectiveness and efficiency.
09/2007 to 05/2009
Merchandise ManagerORIENTALTRADING COMPANY － Omaha, Nebraska
A leading North American B2C and B2B direct marketer of art materials, educational
products, party supplies, costumes, apparel & accessories, novelties, and toys.
Developed and implemented merchandising processes and procedures while
leading teams of up to 9 Merchants generating annual sales exceeding $150 million
through 20 catalogs and web to B2C and B2B customers.
Developed a Merchandising/Departmental holiday sales plan to drive sales in
excess of $70 million.
Introduced 30 new party solutions with targeted annual revenue of $7.5 million
through the development and implementation of a category management program.
Implemented a formalized domestic vendor and product review process that
generated annual rebate income of $100 thousand in the first year.
Collaborated with the e-Commerce team to align print and web messaging and
08/1999 to 08/2006
Director of Merchandising/Category ManagerBroomfield, Colorado
A $4 billion North American corporate supplier of office supplies, computer supplies,
furniture, facility & break room supplies and software.
Managed direct and wholesale vendor relationships, multiple product categories
and 3 Category Managers increasing sales, profitability and service levels on sales
of $1 billion.
Led negotiations in company's first global supplier initiative that increased rebate
income $23 million annually through vendor and assortment rationalization.
Sourced, implemented and managed a 525 SKU private label program from
domestic and import vendors generating annual sales of $103 million.
Negotiated and managed a rebate budget of $116 million.
Education and Training
BS: Business Administration Management and Industrial RelationsColorado State University － Fort Collins, ColoradoExceeded rebate budget by $8.2 million. Business Administration Management and Industrial Relations
Business Administration Management and Industrial Relations
art, audio, B2B, budget, Business Administration, catalogs, catalog, Change agent, competitive, competitive analysis, content, Contract Negotiations, data base, decision making, directing, e-Commerce, email, financial, financial reporting, Leadership, marketing, market, marketing copy, marketing materials, materials, mentoring, Merchandising, messaging, Excel, Microsoft Office, office, PowerPoint, Word, negotiations, order management, Organizational, Pricing, print advertising, processes, process improvement, Product Development, publications, selling, sales, sales plan, Strategic Sourcing, Supplier Management, vendor management, website, web marketing