Created and executed a multi-channel promotional and consumer engagement strategy comprised of online and traditional marketing programs to drive brand awareness Online Presence Management from web development & design, blogging, SEO, online scheduling, reputation management, content marketing and social media Collaborated across business units to deploy B2C marketing initiatives geared toward customer acquisition and retention Communications and marketing lead on the redevelopment of 100+ practice websites Led referral marketing strategies, execute the development of collateral templates and write content Content Strategist and Managing Editor on content marketing initiative Supporting marketing initiatives for over 150 practices, and 430 providers in 12 specialties Managed daily activities of Direct Reports: marketing associate, junior graphic designer, content lead, and PR associate Led online reputation management implementation and training; increased satisfaction score by 21% Project managed the launch of online scheduling for medical group with enterprise partners; 191% of goal Collaborated with operations, technology analytics to monitor patient trends, needs, attitudes and behavior Oversaw the implementation of creative portal for medical group; web to print and email marketing Support marketing efforts for New Products and Population Health initiatives.
Planned, developed and implemented marketing plans for regional facilities and service line campaigns.
Developed and monitored annual budget for multiple healthcare campaigns.
Led the formatting, placement and design of advertisements, brochures, and magazines; used clinical business goals to develop publications, advertorials, internet content, conferences, presentations and community activities.
Managed activities for facility groundbreaking and grand opening events.
Developed strategies for advertising campaigns to promotional marketing plans for healthcare, financial services, and travel tourism clients Successfully managed a comprehensive award-winning advertising campaign for one of the nation's best children's hospitals; campaign included television, radio, print, outdoor, PR, website, social media, SEO, SEM, and dynamic digital display Developed and implemented marketing plan to support US News & World Report Hospital rankings Built relationships with local news to cover pediatric healthcare stories through paid and unpaid media Led collaborative teams from copywriters, media strategists, planners, and designers, art directors, interactive, motion to production, on marketing campaigns Planned and executed donor announcement advertising campaigns Competitive audits, monitored and organized qualitative focus group discussions Finalist for NACHRI Marketing Award and finalist for Global Awards (Direct To Consumer - Integrated Campaign) with "There's only one Rainbow" campaign for.
Managed account-specific retail POP programs, product trials and product launches.
Increased by 40% seasonal minor holiday greeting card sales with a strategic P.O.P.
plan to use bold signage, emotional call-to-action copy, and reduce available product SKUs in over 25,000 doors.
Devised a successful POP process improvement for Target seasonal signage, that resulted in a 25% cost reduction and virtually 100% decline in calls to the call center.
Led cross-functional team of product development, merchant, retail environments, global sourcing, and store operations in developing new signage to designing new fixtures to ensure that all displays can effectively represent the merchandise, story and generate high ROI.
Master of Science: Integrated Marketing CommunicationsNorthwestern University － Medill Evanston, ILIntegrated Marketing Communications
Master of Arts: Liberal ArtsKent State University － OHLiberal Arts
Bachelor of Arts: Liberal ArtsBaldwin Wallace College － Berea, OHGPA: Community Service
Board leadership role with nonprofit, Citizens Committee for the Lakewood Animal Shelter, 2009 - 2015Liberal Arts Community Service
Board leadership role with nonprofit, Citizens Committee for the Lakewood Animal Shelter, 2009 - 2015
Adobe Photoshop, advertisements, Advertising, art, brochures, budget, call center, Competitive, conferences, content, cost reduction, clients, designing, doors, Editor, email, financial, focus, functional, Google Analytics, graphic designer, InDesign, listening, Managing, marketing plan, marketing plans, marketing strategies, marketing, Media Planning, Access, Excel, Microsoft Office, Office, PowerPoint, SharePoint, Word, enterprise, page 2, presentations, PR, process improvement, product development, Product Marketing, publications, radio, Reporting, retail, sales, scheduling, stories, Strategist, strategy, strategic, Strategic Planning, television, web development & design, website, websites