Accomplished and results-driven Marketing and Sales Professional offers 10 years of leadership, savvy promotion implementation, and account management experience as an integral part of fast-paced sales teams. Strategic thinker and proactive problem solver with expertise in consultative selling.
Created NTR promotions and strategies which expanded existing client sales and resulted in a 60% increase in monthly advertising revenue for stations.
Introduced successful social media platforms and campaigns for cluster stations increasing listernership by 35%, adding $78,000 annually in digital media revenue, and solidifying top spot in urban and news categories in Arbitron Ratings for 3 consecutive years.
Top seller in urban radio cluster 2003-2005 achieving 130% or more of monthly budget consistently - Archway Broadcasting.
Earned FastStart to Radio Advertising Scholarship to attend the Radio Advertising Bureau Training Academy in Dallas, TX (2003).
Successfully created Street Team and promotions activities that garnered HOT 96.5 fm "Best New Urban/Pop Station in Arkansas" by the Arkansas Times.
Develop and direct strategies for the launch of new products, brands, and services throughout the U.S.
Career highlights include: Successfully served as chief creative consultant for Clear Channel of Little Rock's first annual "Black Expo" achieving 400% of projected attendance and a 68% increase in its gospel radio advertising revenue. Created theme song and promotional campaign for NBA D-League "Arkansas Rim Rockers" complete with internet, radio, and visual Jumbotron components increasing stadium attendance by 57%. Soundtrack and logistics consultant for HBO's documentary sequel "Gang War 2 - Back in the Hood (Banging in Little Rock II)". Successfully launched international promotional campaign for professional boxing champion, Jermain Taylor with the creation of the hit single "Knock'em Out!" remixed with Grammy-Award winning artists from mega-rock group "Evanescence".
Sold radio advertising, handled key accounts (local/national), successfully introduced urban cluster to social media platforms increasing listenership by 35%, and served as primary nightclub promotions representative. Top-seller consistently maintaining 100% of monthly budget. Scheduled appointments with agencies and clients, prepared and presented sales materials to decision makers, negotiated price in accordance with management directives, monitored and analyzed competitive media for business leads and additional sales opportunities.
Served as Lead Sales Executive for urban station HOT 96.5 fm. Maintained key accounts (local/national), lead entire sales staff in sales and accounted for 70% of non-tradition revenue. Made appointments with agencies and clients, prepared sales materials, negotiated price in accordance with station's competitive pricing structures, monitored and analyzed competitive media for business leads and other sales opportunities.
Sold radio advertising for news, pop, and urban radio cluster. Made appointments with agencies and clients, prepared sales materials, negotiated price adhering to established budgeted yields, handled and resolved client inquiries, monitored and analyzed competitive media for business leads, effectively maximized sales opportunities, served as Promotions Manager - coordinating all promotions and Street Team activities, achieving increased exposure of entire cluster within the state of Arkansas.
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