Director Of Marketing Resume Example J&J Snack Foods Corp

DIRECTOR OF MARKETING

Professional Summary

Insightful and innovative marketing executive with demonstrated history of working in the food & beverage industry. Skilled in marketing mix for Consumer Packaged Goods and Foodservice products, Business Strategy, Product Innovation, Market Research, Team and Business Management, Marketing Strategy, Corporate & Public Relations. Team leader, out of the box thinker and creative problem solver with bandwidth to multitask, develop, and execute strategies in fast paced environments. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Skills

General Management
Product Development & Innovation
Strategy Development & Implementation
Marketing and Advertising
Problem Resolution & Process Improvement
Team Building & Retention
Marketing Plan Development
P&L Management

Public Relations
Market Analysis
Corporate Messaging & Communications
Product Lifecycle Management
Quantitative and Qualitative Market Research
Thought Leadership Content Development
Strategic Thinker

Work History

Vice President, Marketing, 02/2017 to Current
J&J Snack Foods Corp – Pennsauken, NJ

Lead foodservice, retail, club and bakery marketing teams for $1.2 billion, publicly traded company
Reporting directly to President and member of senior leadership team
Present to company board of directors and investment community
Manage eighteen full time employees
Lead marketing & sales manager for $65 million Wawa fresh bakery business
Manage brand and business unit P&L, including $15 million annual marketing budget
Represent the organization for strategic partnerships, co-pack businesses, licensing groups, advertising agencies, trade publication advertising and third-party marketing companies
Corporate lead for internal and external communication and Public Relations
Coordinated innovative strategies to accomplish objectives and boost long-term profitability
Lead R&D function across seventeen manufacturing facilities in dotted line reporting
Oversee new item packaging to be within FDA & USDA regulations
Spearhead the ideation, testing, and execution of new item innovation for CPG and foodservice businesses
Work cross functionally with sales, R&D, procurement, distribution, operation, engineering, finance & accounting to achieve business goals for bottom-line profits and execute new item initiatives
Responsible for all aspects of marketing activity of national retail brands, such as LUIGI'S Real Italian Ice, SUPERPRETZEL Soft Pretzels, Whole Fruit Fruit Bars & Minute Maid Frozen Novelties
Designed and directed successful television & outdoor multi-market advertising campaigns
Oversee trade sales presentations, advertising, trade shows and overall B2B marketing mix
Utilize qualitative and quantitative data along with industry trends and insights via Datassential, Technomic, NPD, IRI, Spectra
In house intellectual property and trademark management, direct contact and collaborator for legal counsel
Attend trade shows and client meetings, promoting company brand and building rapport with prospects and partners
Supervise proposal development in response to national account and customer RFPs within foodservice industry

Director of Marketing, 10/2012 to 02/2017
J&J Snack Foods Corp – Pennsauken, NJ

Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance product offerings & innovation
Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
Executed retail consumer promotion schedule & third-party joint promotions
Collaborated with design team and external agencies on coupon, packaging & advertising marketing materials
Provided syndicated data analysis and presentations to sales & broker force
Responsible for all consumer, trade & corporate websites and social media channels
Generated B2B trade promotions to spark product trial and increase sales frequency while remaining profitable
Creator and point of contact for internal & external press releases & announcements
Participated in numerous national account sales calls, meetings and trade shows

Director of Retail Marketing, 05/2011 to 10/2012
J&J Snack Foods Corp – Pennsauken, NJ

Marketing Manager, 04/2007 to 05/2011
J&J Snack Foods Corp – Pennsauken, NJ

Sr. Marketing Specialist, 05/2005 to 04/2007
J&J Snack Foods Corp. – Pennsauken, NJ

Education

MBA: Food Marketing, 05/2016
Saint Joseph's University - Philadelphia, PA

Bachelor of Science: Food Marketing, 05/2005
Saint Joseph's University - Philadelphia, PA

Participant in 5-Year Food Marketing Cooperative Learning Education
Held full time cooperative learning positions with Hershey Foods, Advantage Sales & Marketing and Information Resources, Inc.

Volunteer Work

Christ the King Regional School, PTA President2019-Present

Cherry Hill Youth Athletic Association, Baseball Coach2018 & 2019

Ronald McDonald House of Southern New Jersey Volunteer

Resume Overview

Companies Worked For:

J&J Snack Foods Corp
J&J Snack Foods Corp.

School Attended

Saint Joseph's University

Job Titles Held:

Vice President, Marketing
Director of Marketing
Director of Retail Marketing
Marketing Manager
Sr. Marketing Specialist

Degrees

MBA : Food Marketing , 05/2016
Bachelor of Science : Food Marketing , 05/2005

Director of Marketing Resume Example

Resume Score: 80%

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