Highly-creative, results-oriented creative director with an entrepreneurial attitude and contagious enthusiasm. Skilled at working with organizational leaders to design and deliver on effective communication and marketing strategies. Gifted presenter, communicator, coach, and cross-cultural team manager.
Initiated employee communications, social media, media relations, and creative services across FirstGroup's US and Canadian businesses, including First Student, First Transit and Greyhound. Engaged and informed more than 87,000 employees in English, French and Spanish, while building and protecting the companies' reputations. Co-led global projects with UK counterparts, including the design and launch of a new Employee Portal to replace outdated intranets. Produced videos, digital media, and web content.
Produced a catalog of 10 commercially-released albums, as well as numerous remixes for Atlantic Records, Hollywood Records, and V2 Music; Scored original compositions for Another World, As The World Turns, Guiding Light and MTV. Created original, compelling web video and digital photography for Switch Lighting & Design and other nationally-recognized businesses. As a former member AFTRA/SAG member, acted in training videos for Macy's, Luxottica/Lenscrafters and Convergys.
Developed and defined the internal communications department, which had not existed prior to 2009. Coached and engaged an inherited team of communications managers, adapting their skills to the current needs of the business. Served as an internal consultant to the presidents of First Student, First Transit and Greyhound on critical communication matters. Produced video, print and web content. Managed creative services.
Initiated dynamic, inspired communication programs in the Mortgage Lending division, such as all-employee meetings, executive updates, internal marketing displays, and publications. Managed creative ideation as well as implementation. Co-led a successful effort to boost the company's score in the Human Rights Campaign Equality Index from 'unfavorable' to 'favorable'.
Spearheaded a cross-functional initiative to improve outbound customer communications across all platforms, print and digital, leading a blended team of marketing, operations, retail and IT employees. Managed public relations and community engagement at the bank's 5,000-employee central operations campus in Madisonville, Ohio.
Expanded the company's public relations and marketing campaigns to Hispanic audiences by providing Spanish-language support and connections within the community. Wrote, designed, and managed the production of the company's newsletter, a printed publication distributed to approximately 20,000 employees.
Sourced and negotiated artist recording contracts with record companies including EMI Records, Capital Records, V2 Music and Atlantic Records; and film/television programs such as As the World Turns, Guiding Light, Another World, MTV's Making the Video, and Snake Eyes (starring Nicolas Cage). Earned several gold and platinum records.
Graduated with 4.0 GPA
Graduated Summa Cum Laude
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