Innovative Marketing professional with 15 years experience in development and execution of successful marketing strategies to develop and grow customer base. Skilled in leveraging the power of press, blogs, online communities and social media platforms to increase awareness and boost brand loyalty.
Drove development and implementation of communications, marketing and PR strategies to increase customer base and loyalty. Increased brand awareness via social media, and press in local, regional and national publications. Created content marketing, SEO, and PR campaigns. Managed event planning including local and national speaking engagements. Tracked ROI all online, social media, PR, and marketing campaigns.
Planned, directed and executed all PR and Marketing initiatives for $75M project. Led cross functional teams in design, architecture, and land planning, product development and risk management. Created yearly business and marketing plans, developed and managed yearly budget, evaluated and proposed product design, pricing per unit. Managed website development and content creation.
Developed and executed comprehensive Communications, Marketing, and PR strategies increasing corporate revenue and brand recognition for local and national clients. Created content and managed development of website, collateral, direct mail campaigns. Represented firms to local and national press, agents, and clients.
Boosted small, private start up VPN company to public offering and eventual buy-out by MCI WorldCom within three years. Created business plans, product launches, and marketing budgets. Managed marketing budgets and tracked ROI. Managed local and national conference, tradeshow and educational events. Managed customer service and marketing staff, sales affiliates, conducted sales training classes, and corporate accounts. Created product line brochures and product feature data sheets, press releases, corporate newsletters, advertising campaigns and successful product launches. Developed portfolio of sales presentations, white papers, business and marketing plans for customers and investors.
Graduated Cum Laude
Certified Project Management Professional
Project Management Institute #1390311
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