Senior-Level Communication Management:
Public Relations and Marketing executive with significant experience in
strategic communications who holds a Master of Arts in Creative Writing. A Master
of Communication Management from the USC Annenberg School of Communication expected
leader with distinction of managing robust integrated marketing campaigns that support annual business objectives. Solid track record
of reputation management, relationship building, and strategic digital
and social media leadership.
DIRECTOR OF COMMUNICATIONSLancaster Country Day School － Lancaster, PA
Head of communications and marketing for the premier college preparatory day school in a 5-county region.
Reporting to the Head of School, develops and executes the school's strategic communications plan based on business goals and the school's key audiences.
Supervises the communication staff and budget.
Requires superb oral and written communications skills, leadership in creative problem solving, mastery of storytelling, and excellent diplomacy, tact and discretion.
Serves as member of senior administrative team and media spokesperson.
Directs reputation management and crisis communications.
Writes executive messaging.
Oversees all digital marketing for the school including social, email, video, and news blog news.lancastercountryday.org.
Responsible for school print communications products, including magazine, view books, and annual report.
Uses inbound marketing principles and analytics to measure content success.
Crafted marketing strategy through study of business needs and targeting highly desirable demographic opportunities.
Executes market research, opinion polls and targeted focus groups to provide a foundation for strategic initiatives and reports results to executive leadership.
Develops measurable objectives with timelines for project management and evaluation.
Drafts RFPs and directs the work to completion.
Manages a robust and strategic media relations plan.
Plans integrated marketing campaigns and white papers to support strategy.
Produces and directs all TV ads and videos.
Defines areas of opportunity/strength/value creation for strategic marketing.
Works with employees and external marketing agencies to revamp brand positioning.
05/2008 to 12/2011
DIRECTOR OF MEDIA RELATIONSFranklin & Marshall College － Lancaster, PA
Reporting to the Vice President of Communications, directed strategic national news operations and public relations for a top-tier liberal arts college.
Successfully managed issues and events that affect the College community and its image.
Required ability to build relationships across campus, insatiable intellectual curiosity, and a keen understanding of difficult academic topics to have the ability to present them as compelling, newsworthy story ideas.
Placed stories that strengthened the college brand in national news media such as USA Today, NBC News with Brian Williams, Chronicle of Higher Education, Ladies Home Journal, Associated Press, PBS Nightly Business Report, Huffington Post, New York Times, Wall Street Journal, US News & World Report, and more.
Promoted two presidents as national thought leaders in their areas of focus.
Developed and implemented the communication plan for major college events, including two presidential candidate visits.
Managed national publicity and video production for F&M's partnership with the POSSE Foundation.
Served as college spokesperson for controversial local issues.
Oversaw media training for top-level faculty and senior management.
Launched twitter profile to publicize college literary events.
Coordinated with cabinet-level officials and government affairs offices to research and develop executive communications.
01/2006 to 12/2007
SENIOR PUBLICISTSimon & Schuster Canada － Toronto, ON
Employee of the Year 2006
Reporting to Director of Publicity, implemented multi-tiered national media campaigns for internationally celebrated authors such as Chris Hedges, Monica Ali and Jodi Picoult.
Required excellent organization and project management skills, creative event ideas, and the ability to make easy conversation on a variety of intellectual topics.
Booked national and regional media interviews (print, radio, television, Web).
Wrote and issued press releases, talking points and press kits.
Developed creative ideas for author news placement (Q&A between author and newspaper readers, for example).
Managed high-profile and standing-room-only promotional media events.
Targeted niche audiences based on strategic and cultural demographics.
Negotiated exclusive national media contracts and embargos.
04/2004 to 12/2005
PUBLICISTMcClelland & Stewart － Toronto, ON
Reporting to Director of Marketing & Publicity, planned and executed national tours and publicity campaigns for this Random House imprint for top-level Canadian authors, such as Margaret Atwood.
Required effective collaboration on press materials with one of the most esteemed fiction editors in the world.
Wrote creative press kits, press releases, pitch letters and advertising copies.
Developed innovative marketing and community buzz campaigns.
Managed special projects, including a TV commercial and advertisement brochure.
Prioritized deadlines with overlapping author tours and media days.
Created and published the company's first marketing e-newsletter.
CAREER NOTE: Additional positions held before moving to Canada in 2003 and waiting for my work visa there.
08/2002 to 08/2003
PUBLICITY & MARKETING MANAGERStone Bridge Press － Berkeley, CA
WRITER, ANNUAL REPORTOakland Museum of California － Oakland, CA
Education and Training
MASTER: COMMUNICATION MANAGEMENTUSC Annenberg School of Communication & Journalism － CA
M.A: CREATIVE WRITINGSan Francisco State University － CA
B.A: MAJOR ART HISTORY, MINOR ENGLISHRutgers University － NJ
President, Central PA Chapter PRSA 2013
Vice President, Central PA Chapter of PRSA 2012
Accreditation in Public Relations (APR) 2012
Communications Committee, Rutgers Alumni Board of Directors 2012-2014
branded materials, brochures
Management board of trustee relations, budget management, crisis communications, executive messaging, leadership, project management, problem solving, strategy, strategic planning, supervisor, white papers
advertising, creative content, digital, email marketing, integrated marketing, market research, marketing strategy, newsletter, video, video production
media relations, media training, messaging, positioning, press kits, press releases, publicity, research, story telling