DIRECTOR OF CLIENT SERVICE (KROGER, WHOLE-FOODS, SPROUTS, HEB, ALBERTSONS)
A highly motivated, self-disciplined marketing professional with vast marketing, sales, and strategy development experience. Proven expertise in marketing, brand management, sales, and relationship building. Demonstrates strong skills in creative ideation, promotional execution, insights, and communicating in fast paced environments. Dedicated team player and leader with the ability to motivate high levels of performance by others.
Highlight - Launched the first integrated marketing program with Ruby Rockets by utilizing all three company divisions (Experiential, In-Store, and Digital)
10/2014 to 12/2015
Director of Client Service (Kroger, Whole-Foods, Sprouts, HEB, Albertsons)Acosta/Mosaic Sales Solutions - Dallas, TX
Developed strategic promotional solutions by utilizing regional field teams that drive sales, achieve brand awareness, and consumer engagement through in-store events and activity
Analyzed program performance through ROI to ensure brand alignment and program profitability
Exceeded goal of $1 million growth by 60% through new business opportunities and focusing on digital, experiential, and shopper marketing to maximize our total portfolio Managed direct relationships with the retailers and brokers on strategic and tactical promotional activity
Highlight - Launched the first integrated marketing program with Ruby Rockets by utilizing all three company divisions in the U.S.
Experiential, In-Store, and Digital).
Reason for Leaving- Exited natural and organic business.Entire department eliminated.
01/2013 to 10/2014
National Marketing ManagerGlobal Functional Drinks - Dallas, TX
Sam's Club, Costco, C-Store, Target, Kroger, Amazon) Independently led creation and execution of 3 independent brand and marketing strategies for the U.S.
product launch Led ideation and development of consumer focused promotional concepts for the complete portfolio that created impactful promotional plans tailored to retailer and e-tailer partners Championed communication, integrated, and implemented consumer tactics derived from strategic marketing objectives and managing all agency and retailer relationships with complete P&L responsibility.
Drove the development of brand strategy from conception to execution including launch activities, packaging, digital assets, and merchandising elements Highlight - Developed a brand strategy that focused on social interactions and field events to successfully launch two European brands in U.S markets in 6 months Reason for Leaving- Company moved operation back to Russia.
I choose not to relocate.
01/2010 to 12/2012
Shopper Marketing ManagerDr Pepper Snapple Group - Dallas, TX
CVS, Walgreens, Dollar General, Food Lion, Kroger, Aramark, DeCA) Collaborated with capable channel partners and sales partners to convert consumer insights into account specific brand focused marketing plans with the intent to alter purchasing habits of specific shopper groups Bolstered DPSG brand equity and loyalty through the development of innovative marketing programs that are aligned with broader commercial objectives and cross-functional capabilities Improved consumer engagement, awareness, and interest in our products by driving in-store/online innovation supported by direct store delivery activity Leveraged shopper and consumer insights using the analysis of syndicated data to capitalize on industry trends and best practices Highlight -Achieved a double-digit sales increase by executing a 360° ACC Dr Pepper Football promotion that included radio, game day activities, special offers and in-store support Reason for Leaving- Reorganization and department eliminated.
09/2007 to 12/2009
Director of In-Store Events (Walmart & Sam's Club)Shopper Events - Bentonville, AR
Initiated and developed marketing strategies and target promotions for in-store events to increase sales volume Acted as an in-house category expert on Walmart and brands' combined effect on customer preference Participated in multi-disciplinary teams to deliver top notch marketing programs to our supplier and retail partners Established and managed an annual budget of over $3.2 million for promotional programs.
Leveraged partnerships with consumer brands and Wal-Mart to implement programs that produce ROI and brand equity Collaborated with Wal-Mart Stores/ Sam's Club teams to concept and execute 360° promotional campaigns Highlight -Created an inclusive four-weekend promotional in-store event during February that produced a 30% total sales lift Reason for Leaving- Recruited by VP (Walmart Agency Client) from Walmart to Advantage to build new division.
06/2002 to 09/2007
Supplier Development Manager Assistant BuyerWal-Mart Stores, Inc - Bentonville, AR
Coordinated the procurement of over $4 billion of goods and professional services from small businesses for construction, apparel, general merchandise and marketing services Acted as the liaison between Walmart potential suppliers and cross-functional departments seeking business solutions and services.
Highlight- Implemented a solid tracking system that streamlines analysis of procurement from small businesses.
Named 1 of 100 Women impacting Supplier Diversity -Women's Enterprise 2006 Reason for Leaving- Promoted as a procurement and supplier SME Wal-Mart Stores/ Sam's Club US Solely responsible for managing category financials such as sales, margin, markdown and inventory for over $200 million.
Buyer: small and large appliances, homelines, pre-recorded music).
Highlight- Established restaurant supplies category in 2003.
The category has become an extremely profitable business and occupies over 24 feet of space in most clubs today.
Conceptualized Walmart's $5.00 merchandising dump bin strategy.