Michelle Jolley is an experienced Product Marketing Manager with over 12 years experience in Sales and Marketing in the Medical Device Industry, specializing in the Interventional Cardiovascular Market. Instrumental to helping the US organization (Boston Scientific) strategically launch a key product with marketing communications (Drug eluting stents), presenting and leading with marketing messaging, with a very successful sales background, enabling to train and provide OUS experiences including marketing/ Sales strategies, disease state, patient suitability helping the US Salesforce to effectively execute and launch Drug eluting stents. Healthcare background in Critical Care Nursing/Operating Room extensive knowledge of anatomy and physiology, including Heart Valve, Intra- operative and post- operative care for patients. High energy and drive for success, was seen throughout her career, utilizing creative and innovative ideas to skillfully increase market potential including developing and implementing education programs for referring physicians increasing product and procedural awareness, driving patient volume to implanting physicians. By designing and developing superior marketing tools/talk tracks, communicating and delivering messaging and marketing campaigns, Michelle educated the sales force to deliver sales and marketing strategies. In therapy development, in her sales career, Michelle strategically targeted key stakeholders, building strong alliances including KOL's, implanting and referring physicians and senior hospital administrators. One of the areas of Michelle's success was Michelle's clinical expertise and credibility was noted at the launch of Drug Eluting Stents (DES) in the USA. Presenting to the US Salesforce, from Australia, working with both the sales/marketing teams, on strategy, disease state, patient suitability, allowed the USA sales team to increase their DES awareness and effectively launch DES. Other major milestones in MIchelle's career, to increase product adoption and utilization for new procedures includes, education programs to Vascular surgeons and referring physicians on peripheral intervention and Endoluminal Aortic Aneurysm repair, growing procedural numbers by 45%+ within 12 months. With Asia pacific and US sales and marketing success, moved into International marketing, developing close partnerships, within the EU and Asia Pacific markets, educating and training on marketing content, sales tools, to these regions. Campaign and promotional initiatives included educating and training on product, directing messaging/talk tracks for the international and USA sales organization, to strategically build brand recognition and loyalty from customers. Michelle's major awards include, president club award winner for Boston Scientific in the USA and global award winner for Intercontinental region (Australia). In Michelle's own business, as a Business consultant, Michelle worked with diverse companies, strategically devising innovative solutions, both in sales and marketing resolving gaps in the market as well as helping with business challenges. This was to ensure growth and expansion for new businesses.While maintaining high team morale and energy, Michelle is an excellent leader/ team player, who effectively collaborates with cross functional peers, to deliver the results required to implement strategies/goals. Utilizing MIchelle's marketing tools, sales strategies and behavioral business coaching, Clients and employees were able to achieve their goals, win new clients, complete projects and increase their market potential.
Anesthesiology, BSC, Business development, business plans, C, coaching, consulting, Critical Care, Critical Care Nurse, clients, functional, human resources, Latin, leadership, legal, Life Support, Managing, Marketing strategies, marketing strategy, marketing, Market, market development, Marketing/Sales, Marketing and Sales, win, 2000, Nursing, Presenting, presentations, processes, quality, research, Selling, Sales, seminars, Sound, strategy, Strategic, training programs, Trauma, ventilation, workshops
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