9+ years of marketing & leadership experience in the fast-paced healthcare digital marketing field, with a successful track record of revenue/site traffic goal delivery, effective sales & marketing communications, vendor negotiations, as well as strategic product development and positioning. Expertise in conceptualizing and orchestrating effective email and social media marketing campaigns to boost brand recognition, user engagement and customer retention.
Microsoft Office, Internet Access, Omniture, SalesForce, ExactTarget, Tableau, Social Media
Effectively bilingual in English and Mandarin (Oral and Written); Fluent in Cantonese
Director of Audience Engagement, 01/2017 to Current Medscape - WebMD Health Corp – New York, NY
Associate Director of Audience Engagement, 01/2015 to 01/2017
Senior Marketing Manager, 01/2013 to 01/2015
Marketing Manager, 01/2011 to 01/2013
Marketing Analyst, 01/2010 to 01/2011
Marketing Coordinator, 01/2008 to 01/2010
In charge of managing the delivery of traffic and revenue goals for all Medscape Educational products through creating, approving and overseeing of program guarantees, as well as supervising the fulfillment of contractual goals to clients.
Manage marcom, social media & direct marketing plans to increase user engagement level for products valued at >$110MM in 2016.
Also highly involved in new market & product development, creation of marketing strategies, and sales support & collateral.
Selected Accomplishments & Responsibilities:.
Facilitate revenue forecasting by planning quantity and flow of onsite program postings, as well as orchestrate relevant promotional strategies to meet Medscape Education goals every quarter - ~$30MM revenue recognized in Q4 2013.
Lead & mentor team in the management of product performance, achieving 100% success rate from 2008 - through creating and overseeing execution of marketing campaigns for sold products, and setting up improved processes with internal teams to maximize on delivery capabilities and reduce turnaround time.
Support expansion of Medscape's product pipeline by collaborating with Sales and Product Development teams to increase overall sales in 2H 2013 (over 2H 2012) by 25% to ~$60MM.
Major contributions include:.
Laying groundwork for product development by providing the relevant teams with comprehensive overview of Medscape's product portfolio and up-to-date performance/revenue flow.
Performing market analysis of the online healthcare industry to keep abreast of marketplace trends, enabling the creation of successful new products for the market.
Creating client goals for newly-developed products through deep-dive analysis of historical data, consumer behavior and company's core competencies, as well as updating current goal/revenue structure to better reflect Medscape's improved reach in the market - locally and globally.
Improved effectiveness of marketing campaigns through A/B testings & integration of industry's 'best practices' - upped engagement level of media & mailer campaigns by 61% and 86% respectively.
In charge of developing marketing templates and language for external promotional material, as well as reports for client-facing and internal purposes.
Developed social media.
Cross-functionally manage and train all internal teams, including Data Services, Project Management, and Sales on team's responsibilities and capabilities, especially where it pertains to reporting on product success/failures and overall marketing campaigns.
Marketing Intern, 01/2007 to 01/2008 Unreal Marketing Inc – Conshohocken, PA
Engaged in online Paid Search, Account Services, and Search Engine Optimization.
Assisted with target audience research and developed focused campaigns.
Won 'Best Performance in Account Services' among interns.
Designed and developed internal questionnaire for company's RFP kickoff.
Created official training documents for New Hire Training program.
Developed and grew company's client base by initiating sales leads.
Resident Assistant, 01/2007 to 01/2008 Saint Joseph's University – Philadelphia, PA
Responsible for maintaining order and discipline within the student residential community.
Managed the academic and personal concerns of 30 residents by planning, implementing and evaluating programs that served to enhance the well-being of the students.
Tutor, 01/2006 to 01/2008
Coached and supported students in achieving scholarly competency and success.
Student Researcher, 01/2006
Conducted independent research on the effectiveness and success of different pharmaceutical websites.
Presented to >50 people at Saint Joseph's University's Spring "Celebration of Student Achievement" event.
2008 Saint Joseph's University - Philadelphia, PA
Pharmaceutical Marketing Psychology, 2007 Erivan K. Haub School of Business - Pharmaceutical Marketing Psychology 3.92/4.0 Graduated Summa Cum Laude 2008
Top of class in Pharmaceutical Marketing course
Saint Joseph's University Four-Year Full Presidential Scholarship 2004-2008
Dean's List 2004-2008
Saint Joseph's University Honors Program 2004-2008
National Society of Collegiate Scholars 2004-2008
Beta Gamma Sigma Lifelong membership Activities
International Student Association - President
Student Academic Council - Pharmaceutical Marketing Student Representative
2006 Gompers Elementary School -
2005 Saint Joseph's University Varsity Crew Team -