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Director, Higher Education Marketing Resume Example

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DIRECTOR, HIGHER EDUCATION MARKETING
Professional Summary
Perennial goal achieving professional with deep sales & marketing experience in both consumer goods and publishing. Creative thinker with a passion for social media marketing, event planning, and brand advocacy. Creator of innovative community and social marketing programs to generate and drive revenue and improve customer retention and loyalty. Devise and execute content marketing strategies with high-yield ROI. Pioneer of an event strategy to launch a digital solution for college students & instructors in "soft skills" Business courses. Brand development and social media evangelist; 1st marketer to utilize Twitter in an internal campaign for sales reps. Expert at developing sales strategy and sales rep training collateral. Proven ability to leverage relationships with stakeholders to execute successful events and product launches.

Market-savvy [Job Title] dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management.

Results-oriented marketing professional bringing more than [Number] years of wide-ranging experience executing measurable marketing campaigns for fast-paced Internet companies. Successful in driving membership, traffic and revenue.
Skills
  • Social and new media
  • Revenue generation strategies
  • Business development
  • Campaign development
  • Competitive and strategic planning
  • Budgeting and forecasting
  • Internet marketing
  • Digital media
  • Blogging
  • Web management
  • Superb writer and editor
  • Copywriting
Work History
Director, Higher Education Marketing, 04/2013 to April
 Tutor.com – Nyc, NY
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Boosted conversion rates by [Number]% through innovative customer relationship building and landing page optimization.
  • Created effective messaging using language, graphics and marketing collateral.
  • Entered and assigned new leads using CRM tools.
  • Wrote an average of [Number] press releases and media advisories each [Time period] for event announcements and public relations efforts.
  • Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Collaborated with designers and the editorial team on marketing materials.
  • Managed project deadlines and monitored milestones through completion stage.
Community Engagement & Social Marketing Manager, 10/2012 to 04/2013
 Pearson North America – Upper Saddle River, NJ
  • Execute social strategy to acquire new fans and members for 16 virtual faculty communities.
  • Create innovative community and social marketing programs to generate and drive revenue, expand brand advocacy, increase productivity, and improve customer retention and loyalty.
  • Drive high-return campaigns across 16 online communities, social channels, and all online engagement opportunities.
  • Design and execute on a localized strategy for community engagement, leveraging in-person customer events and professional conferences to create deeper connections with target customers.
  • Own the market research and competitive analysis for online communities and report monthly on key performance indicators and trends.
  • Maintain the marketing content plan for our online customer communities.
  • Act as the primary connector between community and social with other areas of the company, bridging the communication plans and strategies to ensure consistent messaging and execution across the organization.
  • Manage annual social media.
  • Boosted website traffic by [Number]% by creating an integrated social media strategy.
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Created effective messaging using language, graphics and marketing collateral.
  • Increased website traffic by an average of [Number]% each month using cutting-edge inbound marketing techniques.
  • Reviewed and edited blog posts to guarantee high content quality.
  • Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Collaborated with designers and the editorial team on marketing materials.
  • Managed project deadlines and monitored milestones through completion stage.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Proofed and approved production and printing drafts of promotional materials.
Senior Marketing Manager, 12/2007 to 10/2012
 Pearson Education – Upper Saddle River, NJ
  • Marketer of a $60 million dollar product line.
  • Exceeded goal each year in the post.
  • Grew the list by $27 million dollars in 4 years.
  • Analyze market trends to craft impactful campaigns and selling strategies.
  • Conceptualize & orchestrate marketing campaigns that capture attention, build brand recognition, and enhance selling strategies.
  • Create & purchase content to extend the shelf-life of key campaigns.
  • Brand development and social media evangelist.
  • Develop sales strategy and sales rep training collateral.
  • Lead market research & focus group efforts.
  • Plan presence and drive attendance at key conferences and meetings.
  • Leverage relationships with stakeholders to achieve successful product launches.
  • Attract, hire and develop junior members of my marketing team.
  • Manage annual budget to maximize campaign impact and ROI.
Sales Representative, 08/2005 to 12/2007
 Pearson Education – Memphis, TN
Account Manager, 07/2002 to 11/2004
 Pepsi Beverages Company – Jacksonville, FL
  • Managed a $1.5 million dollar territory in Jacksonville, FL that included area colleges, high schools, hotels, & restaurants.
  • Exceeded goal each year of my tenure.
  • Selected to train my colleagues on a new sales management system in 2003.
  • Specialties Event Planning, Social & Community Marketing, Campaign Creation, Content Marketing, Search Engine Optimization, Strategic Sales Plans, Creative Leadership.
Publishing Consultant & Sales Representative., 08/2005 to 12/2007
 Pearson Education – Memphis, TN
  • of a $2 million dollar territory that included colleges & universities in West TN, North MS, & Arkansas.
  • Sales growth year after year, including a 151% increase in my first quarter, and goal achiever each year as a sales rep.
Education
Mini-MBA: Digital Marketing, November 2011
 Rutgers University -
  • Emphasis in [Name of Emphasis]
  • Continuing education in [Topic]
  • Marketing and Advertising coursework
Bachelor of Science: Marketing, 2002
 Tuskegee University - Tuskegee, AL
  • Top [Number]% of class
  • Emphasis in [Name of Emphasis]
  • Graduated Magna Cum Laude
Hootsuite University -
Certifications
  • Google Analytics 
  • Hootsuite University
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Resume Overview

Companies Worked For:

  • Tutor.com
  • Pearson North America
  • Pearson Education
  • Pepsi Beverages Company

School Attended

  • Rutgers University
  • Tuskegee University
  • Hootsuite University

Job Titles Held:

  • Director, Higher Education Marketing
  • Community Engagement & Social Marketing Manager
  • Senior Marketing Manager
  • Sales Representative
  • Account Manager
  • Publishing Consultant & Sales Representative.

Degrees

  • Mini-MBA : Digital Marketing , November 2011
    Bachelor of Science : Marketing , 2002

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