Director, Marketing Communications and Branding with demonstrated ability to understand the business needs of key stakeholders and develop strategies and initiatives to support those needs in a variety of industries.
Vice President of Hospitality, International Association of Business Communicators - Tulsa Chapter
Community Investments Panel Volunteer, United Way
Class 48 Alumni & Chapter Member, Leadership Tulsa
Develops and executes marketing communications strategies to support three diverse business units in their objectives including: 33 tradeshows in 6 countries (77% increase YOY); 80+ print ads in 19 publications, case study and video development, direct mail campaigns, email campaigns, development of key product line brochures and flyers. In addition, oversight and redesign of four company websites, product displays developed for company locations, quarterly internal newsletters and development and execution of internal branding guidelines.
Provided full-time corporate training to all Ford Motor Company sales zone managers within the Central Market (approximately 26 individuals over a 10 state territory).
Responsible for all retail marketing components for 300+ ProShop locations and 100+ Hilti Center locations within North America including price positioning, new product launches, promotional events, management of margins for 200+ items, development and execution of special offers, customer data acquisition and management and retail branding.
Responsible for 2008 F-Series Super Duty new vehicle launch including: prototype management, reveal and launch website content, allocation strategy, training, Super Duty branding and all major marketing initiatives.
Responsible for all direct-mail campaigns for all Ford car, truck, and SUV brands including: campaign design, creative development, metrics consistency and reporting for all programs. Key speaker at the “train the trainer” sessions for Reynolds and Reynolds and the Southwest Dealer Advisory board meetings.
Supervised more than 150 dealerships across the Kansas City region and three zone managers while achieving 110% of regional average car and truck market share. Achieved 30% improvement in YOY truck sales. Developed and executed quarterly sales contests to increase sales by 17% within the district.
Developed marketing proposals for product launches and events that lead to an incremental budget increase of 137%. Developed and coordinated nine regional and five national sales contests leading to 132% sales increase. Achieved a 452% year over year increase in Certified Pre-Owned sales. Achieved a Blue Oval certification rate of 97.68%, ranked #1 region in the nation.
Achieved 100% of production and scheduling guides through coaching of field personnel, monthly tracking of regional packages, monthly tracking of vehicles lines, development and utilization of order libraries, and hand scheduling of high demand vehicle lines. Managed fixed operations costs below budget.
Executed successful Ford Dealer Advertising Fund merchandising promotions that resulted in market share gains in five different vehicle lines. Coordinated departmental activities including: new car introductions, auto shows, divisional vehicle launches, training and incentive executions. Developed and implemented strategic positions on the regions focus vehicles and competitors.
Achieved $1.4M profit improvement in the dealer development portfolio. Provided consulting to dealerships regarding advertising, stocking levels, merchandising, training, ordering and financial statement analysis.
Supervised 19 employees in the customer and dealer services departments. Monitored internal controls to ensure procedural compliance, controlled repossessions and losses and increased overall business to the branch by 16%.
This time period includes 4 initial roles in the company including customer service representative, general zone manager analyst, zone manager, and marketing representation specialist. Responsibilities in the zone manager role included: preparing and presenting business cases to support wholesale objectives. Reviewing marketing programs, competitive actions, best-selling vehicles and actions necessary to accomplish sales objectives. Developing programs and processes to increase customer satisfaction ratings. Increasing vehicle share above the regional average share objective on both car. The market representation specialist role supported all phases of market representation including appointments, amendments to contracts, performance letters, prospecting and business management.
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