Account lead for shopper marketing initiatives for Tom's of Maine and Chobani
Responsible for annual planning, budget management and measurement across top retailers (Walmart, Target, CVS, Walgreens, Kroger, Amazon, Safeway, Whole Foods, Natural Grocers, Sprouts, Ahold, Hannaford and Wegmans)
Lead strategy and annual business plan development in preparation for retailer buyer meetings
Oversee execution of all retailer accepted programs with supporting account team
Development of annual business health review and scope of work
Extensive experience strategically concepting, planning and managing integrated shopper marketing and branding campaigns for Johnson & Johnson (Aveeno, Clean & Clear, Neutrogena and RoC), Starbucks Coffee Company (Roast & Ground, VIA, K-Cup and SBC), A&E Networks, Dick's Sporting Goods, Perfetti Van Melle (Airheads and Mentos) and HP
Serve as the key contact for aforementioned clients and liaison between account, strategy and creative teams, as well as third party partners and outside vendors
Work closely with a team of support staff to manage the development of research & insights, concepts and creative through execution
Responsible for annual planning, budget management and measurement
Directly supervise and foster the career growth of five account professionals
Assist in new business development (Don Q, Dewar's, Smart & Sexy, Pfizer and L'Occitane) and global
business expansion into India
Coordinated multifaceted promotional marketing and advertising campaigns that included consumer activation across multiple forms of media
Programs often required high levels of customization regionally or across food, drug and mass classes of trade
Assisted in pitching, negotiation and management of third party partners and properties (e.g. Warner Bros., Disney/Pixar, Island Def Jam) on behalf of clients to ensure strategic and cohesive partnership marketing programs
Clients included Schering-Plough (Claritin, MiraLAX, Dr. Scholl's, A&D, Zegerid, Coppertone), Pepperidge Farm, Hallmark Channel, Diageo, Jolt Energy Drinks, ESPN, Bloomberg Television, Rockport, Party City, NFL Network, SPEED Network, Toshiba America Consumer Products, Florsheim, Swarovski, Carpet One & Rowe Furniture
Responsibilities included assisting in coordination of advertising campaigns for agency clients, development of marketing recommendations, strategies and research
Client work included Kellogg's, The Coca-Cola Company, BEP, Altria and Tenaris
2016 Global Golden Maestro Creativity Award, Tom's of Maine "Start Young. Live Green." Earth Month Campaign, Best Shopper Campaign
2015 The HUB Prize, Bronze, Tom's of Maine, "Earth Month"
2011 CTAM Gold Mark Award, Big Ten Network, Program Promotion & Tune-In, "Big Ten Icons"
2009 CTAM Bronze Mark Award, Hallmark Channel, Local Ad Sales Campaign, “Back to School”
2007 CTAM Silver Mark Award, Hallmark Channel, Local Ad Sales Campaign, “March of the Penguins”
Catherine Violet Hubbard Animal Sanctuary: Leadership Committee, Marketing Chair. Volunteer marketing consultant for core branding work and corporate fundraising outreach
Habitat for Humanity: Certified Global Village Team Leader Team member for building projects in New Mexico, Fiji, North Carolina & Connecticut
CitySeed: Volunteer marketing consultant for community outreach programs to raise awareness and access to fresh, organic, local produce in Greater New Haven
Photography: Regular participant in gallery art shows throughout the NY metro area
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