Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. Marketing Manager effective at delivering high-quality content for digital, traditional and social marketing. High achiever who produces results individually, as well as part of a results-focused team.
Social media engagement
Budget development and management
Marketing plan development
Attention to detail
Development and delivery of presentations
Cross-department collaboration and coordination
Co-op invoice submission
Social media growth and content management
Copywriting and illustration
06/2012 to 05/2013
Digital Project ManagerTracylocke – Dallas, TX
Client: Pizza Hut National
Coordinate email development, acquisition and social engagement, including interactive microsites and Facebook applications.
Create timelines and estimates for small to large scale projects, ranging from planning and development of biweekly emails to a multifaceted microsite with supporting media.
Minimize errors and delays on daily deliverables through optimization and management of work order templates, project status, and internal and external resource allocation.
Interpret and communicate technical and timing issues to internal and client teams to produce effective resolutions.
Facilitate and lead creation of on-brand content for social postings on Facebook, Twitter, Instagram, Pinterest and Vine.
Coordinate PR support and contest fulfillment with external agencies for online campaigns.
05/2011 to 08/2011
Brand Management InternThe Richards Group – Dallas, TX
Created and refined competitive reports to guide client's digital strategy.
Lead project management of trade and consumer print ad campaigns.
Managed QA and revisions for detailed digital and print projects.
Maintained and updated monthly client billing and weekly internal status reports.
AAF National Student Advertising Competition (NSAC) | Clients: Nissan USA & JCPenney 2010 2012 Coordinated efforts of five teams to develop research, insights, and campaign strategy.
Eliminated conflicts concerning work output, meeting deadlines, and quality of work to ensure effective teamwork.
Spearheaded development of team communication and reporting systems through status reports and timesheets.
Developed media plan using research from databases including Simmons, SRDS, and Nielsen.
06/2013 to Current
Account ExecutiveLove Advertising – Houston, TX
Directed and coordinated marketing activities and policies to promote products and services.
Experience in production and trafficking of the following: TV, cable, radio, branding collateral, print ads, outdoor, direct mail, and digital.
Development and coordination of localized loyalty reward campaign with guerrilla, broadcast, digital, and social media mix to reach local millennials.
Development and stewardship of start-up company branding, customer and investor print and video collateral materials, customer-facing website, public relations outreach, and layered media mix.
Train and delegate responsibilities to account coordinators, interns, associates, and across departments.
BBA: Marketing and Advertising Texas A&M University | Mays Business School - College Station, TX