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digital products manager resume example with 18+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Highlights
Microsoft Office, Mac OS X, Adobe CS5 (Photoshop, Illustrator), Google Docs, Business Objects, Basic HTML/XML, Social Media savvy
Experience
01/2011 to Present
Digital Products Manager Apex Systems , ,
  • Manage Video On Demand content for all HBO/MAX platforms.
  • Responsible for digital content delivery, design and menu structure to ensure programming priorities are emphasized.
  • Curate content for VOD, online & broadband sampling promotions around priority programming to drive acquisition & awareness.
  • Conduct consumer analysis and research industry trends in a constantly evolving landscape to enhance the user interface and continually improve the user experience.
  • Collaborate with show producers to create unique and compelling companion content for the digital platforms including; HBOGO, HBONOW, Affiliate Broadband and On Demand.
  • Liaise with Programming and Scheduling to conceptualize, create and execute HBO on Demand stunts that align with on-air programming slate and series premieres to drive audience awareness and engagement.
  • Lend Product expertise as new digital products and partnerships are launched.
01/2007 to 01/2011
Associate Manager Express, Inc. West Des Moines, IA,
  • Driving the production and creation of multiplatform promotions, online sweepstakes/games and microsites; including agency sourcing, creative concept/strategy and integration of social media which increased viral marketing activity via Facebook and Twitter and contributed to 10% email list growth.
  • Produce eNewsletters; including creative concept, communication strategy, email production/ deployment and post reporting & analysis as part of ongoing acquisition and retention strategy.
  • Revamped monthly eNewsletter format to encourage consumer engagement increasing open rate over 4%, click thru rates and overall brand value and awareness.
  • Work collaboratively with stakeholders (Social, Creative Services, Digital etc.) and agencies to define clear goals, coordinate delivery schedule of creative assets and ensure appropriate strategic and creative execution of online campaigns & promotions.
01/2003 to 01/2007
Executive Assistant / Marketing Associate City, STATE,
  • Coordinate marketing special events and sponsorships to create a strong presence and increase engagement with the African American, Latino, Asian American and LGBT audience and influencers through screenings, conferences, events and Festivals (Urbanworld Film Festival, American Black Film Festival, NALIP etc.).
  • Facilitate delivery of marketing materials for execution of print, online, and direct marketing campaigns.
  • Secure guest list and on-site management to ensure the events flow smoothly from inception to completion Track deal memos and contracts for sponsorships, agencies and consultants.
Education
Expected in 2008 to to
: Web Development
New York University - ,
GPA:
Web Development
Expected in May 2002 to to
Bachelor of Arts: Communications Journalism
University - Albany,
GPA:
Communications Journalism
Interests
NY Cares Team Leader - Instruct a weekly dance class to a group of 15 children ranging from 6-14 years old currently residing at a shelter to encourage and foster physical activity as a part of overall wellness. Manage acquisition and retention of volunteers interested in assisting with the class. HBO Media Minds Volunteer - Volunteer with the HBO sponsored Media literacy program, which introduces middle school students to poetry, filmmaking, editing and comic book writing. Free Arts NYC Volunteer - Volunteer with educational art programs dedicated to providing under served children with access to the arts to promote self-confidence and creativity.
Professional Affiliations
National Association for Multi-Ethnicity in Communications (NAMIC) Women in Entertainment Empowerment Network (WEEN)
Skills
Adobe, Photoshop, agency, Broadband, Business Objects, concept, conferences, content, contracts, delivery, direct marketing, Driving, email, special events, XML, Film, Basic HTML, Illustrator, Mac OS, marketing, marketing materials, MAX, Microsoft Office, Programming, reporting, research, Scheduling, strategy, strategic, unique, user interface, Video
Additional Information
  • COMMUNITY LEADERSHIP & VOLUNTEER EXPERIENCE NY Cares Team Leader - Instruct a weekly dance class to a group of 15 children ranging from 6-14 years old currently residing at a shelter to encourage and foster physical activity as a part of overall wellness. Manage acquisition and retention of volunteers interested in assisting with the class. HBO Media Minds Volunteer - Volunteer with the HBO sponsored Media literacy program, which introduces middle school students to poetry, filmmaking, editing and comic book writing. Free Arts NYC Volunteer - Volunteer with educational art programs dedicated to providing under served children with access to the arts to promote self-confidence and creativity.

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Resume Overview

School Attended

  • New York University
  • University

Job Titles Held:

  • Digital Products Manager
  • Associate Manager
  • Executive Assistant / Marketing Associate

Degrees

  • Bachelor of Arts

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