Digital Media Supervisor, 04/2013 － CurrentStarcom Worldwide － Chicago, IL
Collaborated with upper management to identify and secure digital marketing solutions that effectively expand brand presence, encourage consumer engagement, and deliver successful campaign metrics Executed over $28MM in quarterly digital campaigns across 40+ digital and mobile platforms in support of the 2013 BlackBerry 10 operating system Developed brand credibility within sales community by building and fostering relationships and providing continuous updates around current initiatives Managed team of three direct reports to ensure media buys were implemented, optimized, and delivered in a timely fashion Supported the Digital BlackBerry Consumer team, providing opportunities of career growth and development of member skill set Produced campaign performance goals utilizing historical data as a baseline for success Prepared comprehensive transition deck compiling client deliverables, measurement framework, and current team processes and presented to new agency team.
Media Associate, 06/2010 － 03/2013Starcom Worldwide － Chicago, IL
Implemented reporting structures for numerous rich media placements and co-branded destinations to track different consumer actions within DoubleClick and proprietary analytics tools Cleared and managed client and vendor billing, resolving discrepancies with digital and television partners to ensure accuracy within databases Examined third party data and reported summarized results to client on a weekly, monthly, and quarterly basis Project managed digital hub restructuring prior to product launch, ensuring creative, sales, and client teams remained on pace toward deadlines Worked with Media Supervisor, as well as negotiation and strategy teams, to meet tactical goals and create efficient turnkey solutions Researched competitive data through various web based tools, including Comscore, Lake 5, and MRI Gathered data and recommended optimizations to media plans to effectively reach target audience and influence consumer engagement throughout the purchase funnel Scheduled and maintained television buys fo.
Marketing Intern, 08/2009 － 05/2010Noodles & Co － IL
Researched community events and reserved space to engage local families and promote in-store visits.
Visited local schools, libraries, and other businesses to inform and promote benefit opportunities to events managers.
Scheduled benefit events during weekdays to increase in-store traffic and drive higher sales.
Marketing Intern, 05/2009 － 08/2009D.C. Interactive Group － Elgin, IL
Created articles and scheduled posts for client blogs through WordPress.
Utilized Google alerts to remain up-to-date on industry trends and transfer that information over to meaningful blog articles to engage the consumer.
Promoted brand content through social media channels, including Facebook, Twitter, YouTube, and Flickr.
May 2010Illinois State University － ILBachelor of ScienceMarketing Integrated Marketing Communications Ma