Digital marketing campaigns
Excellent written and verbal communicator
Digital Project Management
Successfully merged two financial institutions websites into one cohesive usable site.
Launched two web site redesign from inception to completion.
Identified, recommended and prioritized new Web features and applications in conjunction with business leaders and department managers.
Tested, debugged and documented Web applications
Responsibilities include delivering a great digital experience for internal and external customers to maximize value and improve conversion rates.
Key partner with stakeholders to advise and develop digital best practices for delivering of digital campaigns, proactive maintenance, new product launches, optimization improvements, regulatory/ compliance initiatives and general digital channel content enhancements and Analytics.
Responsible for digital projects from initiation to completion.
Project planning - Proactive strategic planning with lines of businesses to understand initiatives and how to use integrated digital channel to exceed result expectation.
Determine if a project is a small initiative, if it is a medium to large project, or a large enterprise project.
Reach out to partners to check on scope or any additional changes.
Manage internal web team and external agencies to determine how a project is flowing, where the project stands, and any concerns.
Constantly communicate with lines of businesses, agencies and web team.
Managed Harris Bank Web team.
Responsibilities: interviewing, hiring, coaching, Performance feedback and input, and mentoring employees career development and skills.
Ensure that quality development and testing were conducted.
Employees were held accountable for not providing proper development and/or testing through coaching, documentation, and corrective actions.
Conduct meetings to understand resource capacity, concerns, and general updates.
Provide web knowledge to help a project move forward efficiently.
Gather feedback from partners on how resources are working.
Provide coaching when needed.
Company Web Site - Improve, update, and supervise 1800+ active Web Pages which both customer facing and non customer facing pages.
Responsible for generating revenue through online campaigns, online account originations, and creative and engaging ads.
Responsibilities include: content management, designing pages from beginning to end, editing agencies' code to be presentable in Vignette and to public, provide quality assurance testing to ensure proper coding, tagging, and overall presentation of web pages were completed accurately, adhere to regulatory bank compliance and corporate compliance.
Worked closely with marketing department to promote brand awareness, new revenue generating campaigns, and provide innovative web sites to enhance customer experiences.
Content Management Administrator - Create templates where web sites can start to be developed.
Assign User IDs and Passwords.
Define t roles/rights users were given.
Proper escalation procedures were used to contact technology/support partners when the content management system was not working.
Once system was working I would perform quality assurance testing to make sure that everything was working and developed correctly.
Follow best practices for web development, train new employees, Ensure that quality development and testing are properly conducted to ensure errors are eliminated and web pages meet or exceed expectations.
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