A creative, motivated and highly analytical master's degree qualified digital marketing and communications professional with international experience.
Digital Marketing Executive, 03/2012 － 11/2012Capita Learning and Development － London
The Development Solutions Marketing Team is responsible for the international marketing of training and consultancy programmes aimed at governments, the wider public sector and increasingly large private sector organisations, mainly in countries in the Commonwealth area.
Wrote, edited and arranged for the effective distribution of newsletters, e-mail campaigns, and other online content (blogs, press releases, social media) for different global target audiences.
Assisted in the creation and implementation of a new SEO Strategy: manage multiple PPC accounts, conduct keyword research, generate links and improve overall site wide search optimisation.
Built the brand's social reputation by engaging with client communities on social media platforms.
Monitored and evaluated campaign progress through web analytics and adjusted strategies accordingly to enhance results.
Marketing and Public Relations Assistant, 04/2011 － 03/2012Better Bankside － London
Better Bankside is the UK's third-ever Business Improvement District (BID).
Better Bankside's aim is to improve the quality of the local environment and to help enhance trade and tourism in the Bankside SE1 area.
Assisted in the development, implementation and management of marketing, events and area promotion of Bankside Project managed the development of a new local discount 'buzz' card (9,000 members) Developed new social media strategies to reach target communities and identify key influencers Created and refreshed new engaging content for the organisation's various websites and mobile app Prepared monthly written reports analysing KPIs for the Board of Directors Managed positive working relationships with key external stakeholders including venues, retailers, SMEs and large corporate businesses.
Graduate Marketing Assistant, 11/2010 － 02/2011Marie Curie Cancer Care － London
Marie Curie Cancer Care provides end of life care, free of charge, to terminally ill patients in their own homes, or in one of their nine hospices.
Supported the Caring Services Marketing Manager and the Digital Marketing Manager Developed, implemented and managed new link building strategies for the charity Created and edited marketing and communication tools for charity supporters and advocates to use at external events Participated in the development of nationwide marketing and PR campaigns including the Great Daffodil Appeal Frequently volunteered at corporate fundraising events.
01/2000 － 01/2011Boston Cares Community Organization
I am fortunate to be able to volunteer in the community in a variety of ways.
Marie Curie Cancer Care Lincoln Animal Shelter.
Scleroderma Foundation fundraiser.
Office Assistant, 01/2006 － 01/2009Office of Financial Aid Berklee College of Music
This was a paid work-study position.
The Office of Financial Aid awards all need-based aid to students and assists them in identifying the right combination of resources needed to finance their Berklee education.
Acted as the first point of contact in the department for general enquiries from inside and outside the college.
Ensured that visitors' needs were dealt with efficiently, presenting a positive, professional image.
Assisted and guided students and parents through the intricate process of applying and receiving financial aid.
Junior Public Relations Coordinator, 05/2008 － 08/2008Air Media, Tours, and Management － London
As a three-tiered company, Air offers professional and established expertise in the areas of public relations, artist booking and management.
Assisted the PR team in satisfying, retaining and developing their artists' relationships by ensuring good levels of communication with the press and public.
Organised and scheduled interviews for Air's clients with regional UK press and radio stations.
Prepared and managed artists' events, producing invitations, coordinating guest lists and arranging venues.
Managed VIP and celebrity guest lists and front of house activities at various events.
2010Queen Mary, University of London － London, UKMasters of ScienceMarketing
2009Berklee College of Music Boston － Massachusetts, USABachelor of MusicMusic Business & Management, Guitar principal
I enjoy attending arts and cultural events. My hobbies include travelling, playing guitar, learning Spanish, reading, and yoga.