Development Executive Resume Example Mortenson

DEVELOPMENT EXECUTIVE

Executive Profile

Four years' experience in marketing / business administration in brand management, consumer goods and services with proven results in increasing sales and brand penetration. High level of energy, strong communication and interpersonal skills.

Core Accomplishments

· Kellogg Retail Environment Challenge: Project Leader - integrated sales data from the 5 main distributors of the company in transition process from paper to digital. The principle goal was met – to create a ‘Key Performances Information Dashboard' online in order to make the best data and decisions available to Sales Manager and Retail Environment Executive. This project's resulted in better resource management, increased sales, numeric distribution, price monitoring, and brand penetration. · Launched well-received program with High frequency stores in order to create and maintain loyalty with retailers. Created incentive and reward programs to build relationships and support the achievement of volume and sales growth targets. · Bargained offers with retailers that resulted in higher sales due to innovative strategies and combinations of products. · Changed the methodology of brand management to a “selling history” program, a commercial strategy that resulted in better brand recognition and higher business reviews from clients.

Professional Experience

Development Executive
March 2014 to April 2015Mortenson － Redkey

Kellogg Retail Environment Challenge: Project Leader - integrated sales data from the 5 main distributors of the company in transition process from paper to digital.
The principle goal was met to create a 'Key Performances Information Dashboard' online in order to make the best data and decisions available to Sales Manager and Retail Environment Executive.
This project's resulted in better resource management, increased sales, numeric distribution, price monitoring, and brand penetration.
Launched well-received program with High frequency stores in order to create and maintain loyalty with retailers.
Created incentive and reward programs to build relationships and support the achievement of volume and sales growth targets.
Bargained offers with retailers that resulted in higher sales due to innovative strategies and combinations of products.
Changed the methodology of brand management to a "selling history" program, a commercial strategy that resulted in better brand recognition and higher business reviews from clients.
Kellogg Company Bogota, Colombia · Implemented the "Modern Channel Strategy" set by the company to develop a tactical plan to support increased sales, market penetration and brand visibility.
This marketing plan was largely successful in terms of all three objectives.
Developed a "Retail Environment" mindset, beyond just category expertise.
I was successful to the point that I became the expert in the "Retail Environment" approach.
The strength of my decisions were supported by statistical data from well-known industry sources (Kantar, Euro monitor, Nielsen) regarding changes in consumer behavior after implementation.
Constantly monitored on the field activities and worked very close to sales teams (both Operations and Key Customer Managers, and KAM's) to ensure success.
Built strong, sound and relevant shopper insights into the organization in collaboration with customers, marketing, 'Research and Insights' department, and incorporated both internal and external point of views.
Retail Environment Challenge: Project Leader - integrated sales data from the 5 main distributors of the company in transition process from paper to digital.
The principle goal was met to create a 'Key Performances Information Dashboard' online in order to make the best data and decisions available to Sales Manager and Retail Environment Executive.
This project's resulted in better resource management, increased sales, numeric distribution, price monitoring, and brand penetration.

Trade Marketing Coordinator
September 2013 to February 2014Kind Healthy Snacks － Ontario

Kellogg Company Bogota, Colombia · Business planning and developing, such as conducting increase sales and marketing indicators based on regional marketing strategies and budget.
Worked closely with the brand managers and assistants to design commercial programs in the short and long term.
Analyzed key performance indicators for sales (sales growth, sales opportunity, product performance, sales target, average purchase value, inventory levels) with key account teams, in order to meet the challenge of the company.
Customer Marketing Challenge: Developed and performed sales relationship with distributor (MADISA) in Bolivia as key competitive commercial partnership.
Made a strategic plan to increase sales volume and reduce days of inventory.
Created brand awareness through advertising campaign, Above the Line and Below the Line activities, special deals and marketing offers.

Trade Marketing Representative
January 2012 to August 2013British American Tobacco － City

British American Tobacco Bogota, Colombia · Analyzed, developed, proposed and executed activities in store/outlets in order to ensure the growth of strategic brands (GDB's).
Used knowledge and understanding of the behavior of trade and consumer targets to develop activities and investments to boost the traditional channel.
Trade Marketing Challenge: Project leader "Loyalty to shopkeepers", with the goal to follow up sales indicators such as sell in, sell out, visibility, price, speech and other activities placed by the TMReps at the store).
I had to report to the regional sales manager every week and explain the advances regarding the indicators of the program.
Worked closely with agency providing mystery shoppers to make visits in ALL stores registered in the program.

Trade Marketing Developer
May 2011 to December 2011British American Tobacco Bogota － City

Executed trade-marketing activities at the store with 'value for money' and low price brands, in order to increase sales and coverage.
Trade Marketing Challenge: Opened new customers in the Mom & Pops stores, Grocery, Convenience, Horecas and market channels in the south zone of Bogotá, with the support of the allied distributor of the company.

Education

Bachelor's : Business AdministrationPontifical Javerian University － City, ColombiaBusiness Administration

High School Diploma : 2004

Certificate in Customer Engagement Process : 2015New England School － City, Colombia

Certificate in Shopper Marketing : 2013Kellogg Commercial University － City, Colombia

Certificate in Marketing Management : 2013Kellogg Commercial University － City, Colombia

Certificate in Special Teaching for young and adults 2008Pontifical Javerian University － City, Colombia

Skills

advertising, approach, agency, brand management, budget, Business planning and developing, competitive, clients, inventory levels, inventory, investments, marketing plan, marketing strategies, marketing, market, Marketing Management, money, Mom, Project Leader, Research, Retail, selling, sales, Sales Manager, sales manager, sound, speech, Strategy, strategic, Teaching

Resume Overview

School Attended

Pontifical Javerian University
New England School
Kellogg Commercial University

Job Titles Held:

Development Executive
Trade Marketing Coordinator
Trade Marketing Representative
Trade Marketing Developer

Degrees

Bachelor's : Business Administration
High School Diploma : 2004
Certificate in Customer Engagement Process : 2015
Certificate in Shopper Marketing : 2013
Certificate in Marketing Management : 2013
Certificate in Special Teaching for young and adults 2008

Development Executive Resume Example

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