Creative Operations Executive
Operations executive with expert people and time management skills with an emphasis in the creative services arena. Highly
skilled at leading and managing cross-functional teams, managing multi-million dollar budgets while impeccably balancing
business with creative. CORE COMPENTENCIES
Strategic Leadership and Planning Strong Problem Solving/Decision Making Skills
Diplomatic Communicator Operational Excellence
Ability to work against tight deadlines Revenue Goal/Growth Attainment
Collaborative Team Leader Negotiation, Persuasion, and Communication
Global Relations Training and Leadership Development
Talent/Client Management Focus on Productivity and Efficiency
01/2015 to 01/2016
CREATIVE BRANDING CONSULTANTUniversal Studios Hollywood － Universal City, CA
Directly oversee all aspects of rebranding campaign initiative for USH's High Ranking Human Resources Team.
Key point of contact for employee service groups; both outward and inward facing divisions of USH.
Teamed with division heads for purpose of discovery; audit of key departments.
Performed audit of key divisions existing brand, creative materials and overall needs.
Developed project roadmap, timeline for rebranding initiative.
Provided agency recommendations based on USH needs; budget.
Lead the selection and hiring process of agencies and creative units involved.
Main point of contact and lead all communications between leading agency and USH.
Negotiated agency fees.
01/2012 to 01/2014
DIRECTOR OF NEW BUSINESSOff Base Productions － San Francisco, CA
Drove business development by fostering and maintaining long-term, professional relationships.
Served as initial point of contact for all clients' project, oversaw both creative, editorial, production, and
Served as the client's representative, voice, and advocate within the agency.
Ensured that the staff understood client
requirements and preferences and updated staff on any changes.
Reviewed concepts/materials and provides client
perspective/insight before presenting materials to client.
Attended sales, strategy, status, project kickoff, and other c-level client meetings.
Organized and/or facilitated strategy,
brainstorming, and product review sessions.
For significant-size projects involving multiple efforts, assisted in strategic
development, prepared cost/time estimates, monitored "big picture" progress, prevented redundant requests, and
tracked major milestones and actual costs against estimates.
Tailored standards and processes to match clients' needs.
Worked with client to standardize processes, increase
efficiency, and reduce costs.
Ensured that consistent image/message was conveyed across the clients' products.
Developed and reviewed progress
on creative work plans and briefs.
Reviewed products for quality, consistency, accuracy, and advancement of
corporate graphic standards and branding and image initiatives.
Performed other management and administrative projects, as necessary.
01/2010 to 01/2012
VICE PRESIDENTAGI-Shorewood － Los Angeles, CA
A key member of the executive management team with a keen ability to lead, direct, guide and motivate.
As creative department head, oversaw the localization, production and design functions of both the Los Angeles
and San Francisco based teams (a total team of 27) with over 4MM in gross annual billings.
Engineered and successfully executed plan to remove 1.2 million revenue loss from prior year.
Took control of major account and improved client/agency relationship through enhanced service.
Made profitable creative services division within 10 months.
Removed $250K cost by removing outsource program.
Lead strategic cost control initiatives resulting in a savings of $900K.
Successfully negotiated and authored MSA/SOW valued at $4MM.
Lead business process automation initiatives which provided a savings of 300K to division.
Negotiated all vendor partnership contracts.
Key member of RFP pitch team which successfully won and retained major account.
Engineered plan to leverage company's global resources creating a "follow the sun" approach to production.
Ensure project management skills and techniques are developed to other team members, creating a professional
approach to projects.
Manage budgets within division with goal of building profitability overall.
Manage two locations to ensure optimum production efficiency is met.
01/2008 to 01/2010
VICE PRESIDENTThe Arterie Walt Disney Motion Pictures, Walt Disney Motion Pictures Studios International · Sony Pictures Entertainment － Los Angeles, CA
Columbia Pictures, Sony Pictures Releasing International, Sony Pictures Home Entertainment, Screen Gems).
Metro Goldwyn Mayer.
Improved operational efficiencies; increased profitability of agency in (6) six months through radical product and
Took control of agency's major account and improved client/agency relationship through enhanced service and
New initiatives increased sales by 30%.
Slashed monthly expenses by 7% as a direct result of revamping the IT, purchasing and vendor processes.
Manage business developments and marketing efforts, which expanded the customer base and introduced products
into specialty markets such as Augmented Reality & QR Codes.
Successfully supervised all aspects of assimilation and integration of (18) eighteen new employees into the company
within a (3) three-week period.
Implemented processes and systems that generate higher productivity and revenues by initiating new user workflow
01/2000 to 01/2008
VICE PRESIDENTGraphic Orb, Inc Sony Pictures Entertainment － North Hollywood, CA
Columbia Pictures, Sony Pictures Releasing International, Sony Pictures Home
Entertainment, Revolution Studios).
Metro Goldwyn Mayer.
Supervised the performance of accounts totaling over $14.5 million in capitalized billing.
Led new business development initiatives - resulting in the addition of four high profile clients within one year, including
a multi-year contract increasing company's overall profit by $4.5 million.
Reorganized company's production divisions by streamlining creative workflow processes, generating an increased
level of client services with an emphasis on turnaround time.
Devised prospect database, which ultimately grew sales by 18% annually.
01/1998 to 01/2000
Account Executive/Production ManagerTerry Hines & Associates － Burbank, CA
01/1996 to 01/1998
Promotions CoordinatorDreamWorks SKG － Los Angeles, CA
01/1995 to 01/1996
Marketing CoordinatorThe Walt Disney Co － New York, NY
Bachelor of Arts: Art Administration/Business Advertising Fine Art/Advertising & DesignWagner College State University of New York － BuffaloArt Administration/Business Advertising Fine Art/Advertising & Design
Professional Photographer - MAX PREPS
APALA - Advertising Production Association of Los Angeles
ThinkLA - Local Media, Marketing, Entertainment/Advertising Community