Visionary Marketing Executive with solid experience managing all levels of multiple projects including budgeting and administration driven to manage costs and establish strategic, mutually beneficial partnerships and relationships with community leaders, media partners, vendors and service providers. IKON Year Book Staff Copy Writer Languages Fluent in Italian Skills Strong interpersonal skills and demonstrated ability to initiate, establish, and foster communication and teamwork by maintaining a positive work environment. Demonstrated ability to independently and effectively manage highly complex projects and business solutions with great impact. Sixteen years successful experience in marketing and advertising of products and services. Effective leadership and supervisory skills with experience working collaboratively in a team environment. Organizational and time management skills setting priorities and meeting deadlines. Excellent written and verbal communication skills producing professional communications to meet high standards of the Symphony Association. Skilled in special events. Experience with publisher and familiarity with InDesign. Previous experience with higher education.
January 2001 to CurrentVP Marketing & Community Engagement Allentown Symphony Association － Allentown, PA
Develop and maintain a marketing budget for a 2.8 million dollar non-profit organization.
Manage the Allentown Symphony Association's visibility and reputation-building initiatives.
Work with Development Committee to create fund-raising strategy to increase funds for annual support, major gifts, planned gifts, corporate sponsorships, educational gifts, and individual giving.
Plan and manage special events for fund-raising efforts working with staff and volunteers to give special attention and recognition to donors and community supporters.
Develop and maintain strong relationships with Board Members, Committee Members and staff as well as with sponsors, donors, and community leaders.
Serve as main contact/liaison to outside agencies and provide direction on all related projects.
Heavy contract negotiations with media vendors resulting in leveraging up to $200,000 in savings through trade and sponsorships.
Analyze costs and effectiveness of all forms of advertising media.
Work with box office manager with subscription campaign to increase our member retention to 80% annually.
Recruit and supervise student interns planning, and implementing programs and projects.
Prioritize day-to-day processes of the external communication and marketing opportunities always keeping end goal in mind.
Develop, write, pitch, and distribute press releases which affectively gained advances in the papers.
Work with promoters in marketing events to ensure brand compliance and consistency at Miller Symphony Hall.
Member of following committees within the organization: Executive Committee, Board Committee, Development Committee, Jazz Committee, Ball Committee, and American Symphony Orchestra League (external).
Convention Coordinator & Member Relations Manager July 1989 to July 1995Worldwide Church of
God/Ambassador University Pasadena － Big Sandy, CA
Working with student interns on campus, coordinated six annual fall conventions for church's international office, in various countries including Italy, France, Belgium, and Guadeloupe & Martinique.
Heavy phone and e-mail contact with our European-based staff, preparation of hotel & tour information packages and brochures, meeting various deadlines: translating, editing, proofreading, and printing.
Arranged ground transportation, hotel reservations, tours & activities for groups of 800 plus travelers annually.
Traveled to Italy to carry out duties and responsibilities during convention period.
Collected and analyzed data, donor statistics, gathered financial information from the European staff, and prepared quarterly and annual reports, working with student interns on campus.
Oversaw functions of student labor in carrying out assigned duties and tasks in translating documents and files.
Assistant June 1987 to July 1989Bontempi USA, Inc － S. Plainfield, NJ
Coordinated and scheduled merchandise imported from Europe to United States via various shipping lines.
Heavy phone contact with import brokers, US customs, and shipping contacts from Italy.
Managed merchandise from port of export in Italy to port of entry in U.S.
and to customer's warehouse meeting various deadlines.
Heavy phone, fax and telex contact with our parent company in Italy and translated documents.
Shared responsibilities in a new product line for marketing children's toys for the United States and Canadian, where we achieved a Disney license, logo, and packaging.
Executive Assistant to CEO January 1986 to June 1987Roma Food Enterprises － Piscataway, NJ
Assisted CEO at corporate headquarters in carrying out daily routine administrative tasks for a multi-million dollar import company.
Provided leadership, office processes and procedures for Office of the Chief Executive Officer.
Coordinated the flow of communication and information coming through the Office.
Functioned as liaison between distribution centers in Florida, Texas, and Arizona.
Coordinated and scheduled products to be imported from Europe to United States via various shipping lines and organized ground transportation to various distribution centers.
Assisted in coordinating two successful community projects: "First Pizza in Moscow" and "World's Largest Pizza".
Created logo for World's Largest Pizza" -- world-record breaking project, held in Tallahassee, Florida.
Promoted project through distributing collateral and branded items and getting local and national media attention.
Heavy phone contacts with various European vendors.
Translated documents for CEO and VP of company.
B.S : Business Management/Marketing MANAGEMENT/MARKETING Business Management MarketingLong Island University － Brooklyn, NYGPA: Cum Laude
Graduated Cum LaudeBusiness Management/Marketing MANAGEMENT/MARKETING Cum Laude
Graduated Cum Laude Business Management Marketing Created hands-on business class for Pharmacy Majors
Recipient of Who's Who Among Students Award
Initiated Re-branding Campaign in August 2012 which resulted in renaming of Miller Symphony Hall in November 2012. Intern Staff Development: Launched well-received program with interns from area Universities. Mentored and coached interns resulting in increased productivity. Community Outreach: Spearheaded Musical Treasure Chest program for pre-schoolers which increased attendance at the Hall.
Leadership Lehigh Valley Graduate 2012 Lehigh Valley Arts Council Member Hamilton Street District Program Lehigh Valley Convention & Visitors Bureau Member Lehigh Valley Chamber of Commerce Member Board Member of Young People's Philharmonic 2004-2008 Assemblies Coordinator at Ironton Elementary PTO 1998-2008 Girl Scout Leader 2002-2003; 2003-2006
Negotiations expert Core Accomplishments Project Management: Initiated Re-branding Campaign in August 2012 which resulted in renaming of Miller Symphony Hall in November 2012. Intern Staff Development: Launched well-received program with interns from area Universities. Mentored and coached interns resulting in increased productivity. Community Outreach: Spearheaded Musical Treasure Chest program for pre-schoolers which increased attendance at the Hall.