Management of a team of designers, web developers and sales support members. Responsible for concept, design and placement of strategic marketing efforts for cleveland.com while also managing sponsorship relationships. Worked in-tandem with sales representatives to develop effective online strategies for clients and secure key clients through mutually beneficial relationships. Handled promotion of the cleveland.com digital agency platform encompassing full-range products SEM, SEO, MMN, email, email Database Management, Social Media, Display advertising, recruitment solutions, etc. Developed marketing strategies utilizing social media and evaluation of analytical data to increase followers and drive site traffic, including creation of cleveland.com Tweet-ups.
Promoted to consumers the of usability of site tools including blogs, comments, photo and video uploads. Recruitment of strategic community bloggers including training of bloggers on site system and platform. Development of marketing and training collateral to support these efforts. Served as liaison between Creative Services and Editorial departments on community facing initiatives.
Set up and optimized ad campaigns for clients who varied from small businesses to Fortune 500 companies. Developed marketing collateral and sales proposals to support a sales team of 10 or more. Performed media research and statistical analysis for clients as well as on behalf of the company itself. Responsible for event planning and execution.
Formulated and maintained timeline of events for all home games including management of both front office and facility staffs during each event. Created public address announcements, in-game features and radio scripts tailored to fit each sponsor's needs. Directed all aspects of game presentation including entertainment act booking and sponsor's visual elements. Interviewed, hired and managed interns and game day staff.
Responsible for creating and nurturing relationships with existing corporate sponsors while compiling, maintaining and fulfilling of all sponsorship contracts. Scheduled and managed public appearances for players and coaches. Coordinated and managed over 30 Summer Camps while managing a staff of more than 15 interns.
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