Established X-Ray film recycling for silver recovery and document storage company servicing the medical and industrial industries. Manage P&L, sales, marketing and operations with two warehouse/office locations.
ACCOMPLISHMENTS: Awarded national service contracts with top hospital purchasing groups (HealthTrust-Tenet-Yankee Alliance) and official vendor of NC Chiropractic Association. Company revenue growth from $175,000 to $2,100,000.
05/2006 to 10/2012
Dealer Account ManagerCLOPAY BUILDING PRODUCTS (Manufacturer of garage, commercial and residential doors) - Wilmington, NC
Managed NC/SC/VA territory responsible for retail dealer door sales development. Advised strategies to dealers through consultative selling. Worked in conjunction with 3 Distribution Center operations for strategic inventory, sales and retail distribution planning.
ACCOMPLISHMENTS: Created sales analysis program implemented company wide. Added 12 incremental dealers to sales territory holding sales steady in down housing market.
04/2002 to 05/2006
Region Sales ManagerHERITAGE LOG HOMES (Manufacturer of log homes) - Wilmington, NC
Responsible for southern region dealer network of log home sales, training, seminar presentations, national home show coordination and dealership expansion. Re-structured and implemented new dealer training program.
ACCOMPLISHMENTS: Created dealer and company training programs including conducting seminars, product knowledge, manufacturing, sales and marketing. Added 18 dealers to territory achieving sales goals each year.
08/1996 to 06/2001
Retail Marketing ManagerFLEETWOOD ENTERPRISES (Leading provider of manufactured homes and recreational vehicles) - Augusta, GA
Responsible for 40 location GA/SC dealer territory development, management and implementation of strategies to enhance unit sales, profits, market share, inventory and customer satisfaction for manufactured homes. Directed territory distribution and inventory strategy for 13 manufacturing centers. Negotiated dealer contract agreements and monitored performance. Conducted in-depth market data analysis creating effective business plans.
ACCOMPLISHMENTS: Implemented distribution strategy increasing market share 5.6 share points from 24.1 in 1997 to 29.7 in 2000. Increased product distribution points 43% to 755 homes in inventory. Expanded retail sales centers 66% fro 24 locations to 40. Strengthened customer satisfaction rating to 91% receiving national recognition as highest territory in US as well as most improved rating. Held sales shipment performance flat during industry wide 20% decline.
01/1987 to 07/1996
Market Sales ManagerDR PEPPER COMPANY (Third largest manufacturer of soft drink concentrates world-wide) - Jacksonville, FL
Managed franchised soft drink beverage Pepsi and Coke distributors in GA/FL. Implemented sales and marketing initiatives to maximize distribution and achieve case sales objective through effective relationships with bottler distributor partners, grocery, convenience and mass store accounts increasing brand equity. Created local trade promotions, route sales incentives and display standards.
ACCOMPLISHMENTS: Awarded Market Sales Manager of the Year in 1994 out of 53 markets and remained in top five the following two years. Converted over 400 vendors to include Diet Dr Pepper replacing competitive brands. Held cost per case to less than 13% increase over same eight year period. Sold Priority Brand concept to bottlers resulting in 50% share and 180% display inclusion increase. Negotiated solo Dr Pepper programs with local trade chain accounts.