Sales and marketing professional with over 3 years experience in path to purchase shopper marketing, and
over 5 years working with Walmart and Walmart suppliers. Consistently advanced to leadership positions by
delivering results and providing solutions. Highly focused, detail-oriented and results driven account manager
with an exceptional record of client service and revenue generation. Proven ability to manage multiple
projects with high efficiency and accuracy.
Proficent in this
Certified in SAP
Client Development ManagerMar 2015 - May 2016 Shopper EventsBentonville, AR
Drive category sales by fostering relationships with the supplier community
Daily and weekly reporting to buying team at Sam's to track category activity
Work with the Business Development team to build programming and facilitate growth in the category
Maintain awareness and a thorough understanding of our client's marketing strategies to meet goals
Involved with the development of new verticals and growth strategies.
Event ManagerMar 2013 - Apr 2015 CROSSMARK- Shopper EventsBentonville, AR
Build, quality-control, and release 8000+ events across US based stores each week
Monitor store execution results; utilize Excel Pivot tables to build weekly reports and analyze store
Work as a team to identify operation and process inefficiencies; determine solutions and improvements
Analyzed comprehensive reports of event data for the Shopper Marketing team.
Business Development ManagerJan 2016 - Current CROSSMARK Shopper EventsBentonville, AR
Managed Freezer/Fresh with a $3M increase in total spend and a 19% increase in targets for high velocity
categories - financial responsibilities to $96M
Expanded programming initiative to include micro and macro holidays to provide continuity and growth
Supported categories in order to reverse the 5-year downward trend in targets/spend, ultimately landing
at a 106% YTD index business wide.
Bachelor of Science: Business Information Systems Enterprise Resource PlanningDec 2012 University of ArkansasFayetteville, AR