Creative, results-driven leader with broad-based experience in marketing, communications and development. Exceptional relationship management, stakeholder engagement and communications skills. Expertise in creating tools and environments that positively influence giving. Extensive leadership experience with volunteers and donors. Excel at event production and management, from initial conceptual design stage through final execution, ranging from small high-touch donor cultivation events to large-scale, hands-on community events. Passionate about making a difference in the lives of others.
Relationship Development and Management
Lead team of 25 professionals responsible for bringing to life United Way's mission and accomplishments and inspiring donors and stakeholders to give, advocate and volunteer.
Integrated marketing within external affairs team to create a more aligned customer experience across multiple channels and touchpoints with an emphasis on storytelling. Lead message and content development, creative services, multi-channel communications, social and digital media, engagement, brand marketing and special events.
Built dedicated social media program; grew followers by 66 percent in two years across three channels. Added two new channels in year three.
Created disaster response partnership with the Miami Herald and other media outlets to raise funds and respond to crises in Miami-Dade, neighboring communities, the Caribbean, Central and South America -- resulting in millions of disaster relief and recovery funds since Hurricane Andrew. Manage volunteer recruitment and placement post-disaster. Provided leadership at the national level in helping to design a disaster response system for United Way network.
Instrumental in the creation and growth of three donor affinity groups -- young professionals, women and high-net worth individuals -- which account for more than 50% of all giving. Manage the creation of all sales materials, donor communications and recognition targeted to each group.
Responsible for donor engagement and stewardship strategies that led to elevated trust and confidence in the organization, increased giving and retention and a stronger connection between donors and the impact of their giving.
Designed and produced signature events and other unique experiences for donor affinity groups including annual recognition event for high-end contributors and 1,200-guest women's breakfast. Planned, organized and led all aspects of domestic and international educational exchange trips designed to cultivate major gifts.
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