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Chief Strategist Resume Example

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CHIEF STRATEGIST
Professional Summary
Accomplished Marketing Executive possessing multifaceted experience and proven ability to re-energize and restructure brands, develop strategic initiatives and capture emerging business opportunities. Results-oriented, decisive leader adept at forging strategic relationships with key partners, vendors and clients. Strong drive with excellent interpersonal, communication, supervisory and team-building skills.
Skills
  • Executive management
  • Sales and Marketing Leadership
  • Brand-building strategies
  • Financial management
  • Product development
  • Strategic planning
  • Budgeting and forecasting
  • Profit and revenue-generating strategies
  • Consultative and relationship selling
  • National account management
  • Operations Management
  • Recruiting and Hiring
  • Multidisciplinary team leadership
  • Complex project negotiations
  • Account management, Leadership, Strategic planning
  • Ad, Team leadership, Supply chain
  • Ads, Logistics, Television
  • Advertising, Marketing plans, Trade shows
  • Benefits, Marketing strategies, Vision
  • Branding, Marketing, Website
  • Budgeting, Market
  • Budgets, Marketing and sales
  • Business strategies, Negotiations
  • Content, Operations Management
  • Conversion, Optimization
  • Clients, Organizational
  • Customer service, Packaging
  • Driving, Policies
  • Editor, Positioning
  • Email, PR
  • Executive management, Pricing strategy
  • Financial control, Product development
  • Financial forecasting, Profit
  • Financial management, Promotion
  • Forecasting, Recruiting
  • French, Research
  • Functional, Selling
  • Hiring, Sales
  • Inventory management, Staff management
  • Inventory, Strategy
Work History
Chief Strategist, 09/2016 to Current
LILY TROTTERS INTERNATIONAL, INC – Baltimore, MD
  • Established and managed overall short and long-term marketing and sales plans for women's athletic start-up brand.
  • On plan to expand sales by over 500% in less than three years.
  • Leveraged consumer and data insights to initiate and optimize business strategies including rebranding, repositioning, new pricing strategy with refined targeting and a website relaunch to support plan based on budgets.
  • Led to growth of direct to consumer sales 250%, Amazon by 6000% and wholesale 10000%.
  • Directed consumer and trade marketing projects at all stages, including conceptual planning, execution of supporting tactics by support staff and vendors and final implementation.
  • Developed and executed traffic growth strategies, including SEO, content distribution, influencer partnerships, social media, print and digital advertising and email marketing campaigns resulting in 340% increase in sales and 3.2% increase in conversion rate versus prior period.
  • Defined product development strategy including evaluation of manufacturing partnerships, SKU optimization, capture of new consumers by refining marketing strategies and launching products to diversify offerings and broaden distribution.
  • Completed four seasonal launches including over 72 new items in two new segments and one additional size.
  • Designed and managed sales organization including hiring, training and management of ten-person team.
  • Investigated and integrated new strategies to expand customer base, enter two overseas markets, securing national partnerships, increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
Founder/President, 01/2005 to 01/2017
RILEYROOS, LLC – Baltimore, MD
  • Conceptualized, launched and managed break-through children's footwear line in $26B global industry.
  • Expanded business to $5MM in revenue.
  • Supported and supervised team of thirty professionals.
  • Developed and implemented new strategies and policies to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Built and managed multi-channel global sales organization in twelve countries.
  • Fostered new business through participation in national and regional trade shows and initiated communications with prospective clients.
  • Formulated and managed demand planning process.
  • Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development.
  • Drove company branding efforts to build market presence and brand recognition.
  • Oversaw trade and direct to consumer marketing campaigns and programs including print, digital and social media.
  • Conducted research on emerging trends within industry and capitalized on finds to develop over 150 new products expanding consumer and market base.
  • Drove performance initiatives, through overseas expansion, facilitating 60% revenue increase in three years to optimize profit margins and expand operational efficiencies to offset rising import costs.
  • Established vision and master plan for international supply chain including all product development and material sourcing.
  • Conducted all negotiations and vendor oversight.
  • Collaborated with internal teams ensuring inventory integrity targets for finished goods.
  • Managed warehouse and customer service operations including order fulfillment, import and export logistics, inventory management, customer communications and staff management (up to five staff members plus vendors and temporary employees).
  • Forecasted and directed effective management and financial control, eliminating over $100K in debt.
Senior Product Manager, 01/2005 to 01/2007
MCCORMICK & COMPANY, INC, Core Spices & Seasonings – Hunt Valley, MD
Associate Product Manager, 01/2002 to 01/2003
  • Dry Seasonings and Mixes Led development and execution of annual marketing plans of $600MM Spices and Extracts business and $42MM Grill Mates business, both #1 volume and #1 dollar share in Spices and Extracts category.
  • Increased overall Grill Mates unit sales growth by over 21%.
  • Collaboratively led team of twelve cross-functional players and external agencies to redesign core business packaging for entire category (over 200 items) including integration of new flip-top cap technology which increased purchase intent and provided greater impact at shelf.
  • Built, implemented and enhanced National Advertising campaign communicating Health Benefits of Spices and Herbs and Spring-Cleaning Campaign, which expanded consumer education on product expirations driving sales through increased toss and repurchase rates.
  • Led company's largest integrated promotional event in history.
  • Managed team to deliver promotion via sports and celebrity chef endorsement, four-line extensions, sales incentive contest, national television and print ads, trade events, consumer sweepstakes, web, in-store and PR support.
  • Television ad performance score (CEI - 215) rated highest ever McCormick ad.
  • Sweepstakes results achieved greatest in company history.
  • Managed financial forecasting and budgeting; reported monthly forecast projections to executive committee, resulted in 12% increase in efficiency in year 1, followed by 4% increase in year 2.
  • Managed Associate Product Managers (2).
  • Ranked top performer in 2006 performance review.
Education
Master of Business Administration: MarketingCarey School of Business, JOHNS HOPKINS UNIVERSITY - Baltimore, MD
GPA: 3.62/4.00
Bachelor of Administration: Business/Economics, FrenchRANDOLPH-MACON UNIVERSITY - Ashland, VA
President of French Society. Member of Women's Intercollegiate Varsity Lacrosse Team. Business Editor of Yellow Jacket Annual. Semester abroad (Paris, France).
Work History
Chief Strategist, 09/2016 to Current
LILY TROTTERS INTERNATIONAL, INC – Baltimore, MD
  • Established and managed overall short and long-term marketing and sales plans for women's athletic start-up brand.
  • On plan to expand sales by over 500% in less than three years.
  • Leveraged consumer and data insights to initiate and optimize business strategies including rebranding, repositioning, new pricing strategy with refined targeting and a website relaunch to support plan based on budgets.
  • Led to growth of direct to consumer sales 250%, Amazon by 6000% and wholesale 10000%.
  • Directed consumer and trade marketing projects at all stages, including conceptual planning, execution of supporting tactics by support staff and vendors and final implementation.
  • Developed and executed traffic growth strategies, including SEO, content distribution, influencer partnerships, social media, print and digital advertising and email marketing campaigns resulting in 340% increase in sales and 3.2% increase in conversion rate versus prior period.
  • Defined product development strategy including evaluation of manufacturing partnerships, SKU optimization, capture of new consumers by refining marketing strategies and launching products to diversify offerings and broaden distribution.
  • Completed four seasonal launches including over 72 new items in two new segments and one additional size.
  • Designed and managed sales organization including hiring, training and management of ten-person team.
  • Investigated and integrated new strategies to expand customer base, enter two overseas markets, securing national partnerships, increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
Founder/President, 01/2005 to 01/2017
RILEYROOS, LLC – Baltimore, MD
  • Conceptualized, launched and managed break-through children's footwear line in $26B global industry.
  • Expanded business to $5MM in revenue.
  • Supported and supervised team of thirty professionals.
  • Developed and implemented new strategies and policies to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Built and managed multi-channel global sales organization in twelve countries.
  • Fostered new business through participation in national and regional trade shows and initiated communications with prospective clients.
  • Formulated and managed demand planning process.
  • Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development.
  • Drove company branding efforts to build market presence and brand recognition.
  • Oversaw trade and direct to consumer marketing campaigns and programs including print, digital and social media.
  • Conducted research on emerging trends within industry and capitalized on finds to develop over 150 new products expanding consumer and market base.
  • Drove performance initiatives, through overseas expansion, facilitating 60% revenue increase in three years to optimize profit margins and expand operational efficiencies to offset rising import costs.
  • Established vision and master plan for international supply chain including all product development and material sourcing.
  • Conducted all negotiations and vendor oversight.
  • Collaborated with internal teams ensuring inventory integrity targets for finished goods.
  • Managed warehouse and customer service operations including order fulfillment, import and export logistics, inventory management, customer communications and staff management (up to five staff members plus vendors and temporary employees).
  • Forecasted and directed effective management and financial control, eliminating over $100K in debt.
Senior Product Manager, 01/2005 to 01/2007
MCCORMICK & COMPANY, INC, Core Spices & Seasonings – Hunt Valley, MD
Product Manager, Senior Product Manager, 01/2003 to 01/2005
Grill Mates
Associate Product Manager, 01/2002 to 01/2003
  • Dry Seasonings and Mixes Led development and execution of annual marketing plans of $600MM Spices and Extracts business and $42MM Grill Mates business, both #1 volume and #1 dollar share in Spices and Extracts category.
  • Increased overall Grill Mates unit sales growth by over 21%.
  • Collaboratively led team of twelve cross-functional players and external agencies to redesign core business packaging for entire category (over 200 items) including integration of new flip-top cap technology which increased purchase intent and provided greater impact at shelf.
  • Built, implemented and enhanced National Advertising campaign communicating Health Benefits of Spices and Herbs and Spring-Cleaning Campaign, which expanded consumer education on product expirations driving sales through increased toss and repurchase rates.
  • Led company's largest integrated promotional event in history.
  • Managed team to deliver promotion via sports and celebrity chef endorsement, four-line extensions, sales incentive contest, national television and print ads, trade events, consumer sweepstakes, web, in-store and PR support.
  • Television ad performance score (CEI - 215) rated highest ever McCormick ad.
  • Sweepstakes results achieved greatest in company history.
  • Managed financial forecasting and budgeting; reported monthly forecast projections to executive committee, resulted in 12% increase in efficiency in year 1, followed by 4% increase in year 2.
  • Managed Associate Product Managers (2).
  • Ranked top performer in 2006 performance review.
Affiliations
  • Alumni Support Campaign and Alumni Admissions Member for Randolph-Macon College (1996-2003), Entrepreneur Panel (2016-18).
  • Managed over twenty interns from Towson University, Johns Hopkins, Moore College of Art and MICA (2007-2016).
  • Proficient in French. Extensive travels and lived abroad; USTA / BWITL Tennis member (2003-present); Tennis Board Committee Member, Hillendale Country Club, Baldwin, MD (2015-2018); Marketing Committee Member, Saint James Academy Independent School, Monkton, MD (2013-2017); Parent Association Member, St. Paul's Schools (2018-2019).
    • Skills
  • Executive management
  • Sales and Marketing Leadership
  • Brand-building strategies
  • Financial management
  • Product development
  • Strategic planning
  • Budgeting and forecasting
  • Profit and revenue-generating strategies
  • Consultative and relationship selling
  • National account management
  • Operations Management
  • Recruiting and Hiring
  • Multidisciplinary team leadership
  • Complex project negotiations,
  • Account management, ad, ads, Advertising, Benefits, branding, Budgeting, budgets, business strategies, content, conversion, clients, customer service, driving, Editor, email, Executive management, financial control, financial forecasting, Financial management, forecasting, French, functional, Hiring, inventory management, inventory, Leadership, team leadership, logistics, marketing plans, marketing strategies, marketing, market, marketing and sales, negotiations, Operations Management, optimization, organizational, packaging, policies, positioning, PR, pricing strategy, Product development, Profit, promotion, Recruiting, research, selling, Sales, staff management, strategy, Strategic planning, supply chain, Television, trade shows, vision, website
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    Resume Overview

    Companies Worked For:

    • LILY TROTTERS INTERNATIONAL, INC
    • RILEYROOS, LLC
    • MCCORMICK & COMPANY, INC, Core Spices & Seasonings
    • Grill Mates

    School Attended

    • Carey School of Business, JOHNS HOPKINS UNIVERSITY
    • RANDOLPH-MACON UNIVERSITY

    Job Titles Held:

    • Chief Strategist
    • Founder/President
    • Senior Product Manager
    • Associate Product Manager
    • Product Manager, Senior Product Manager

    Degrees

    • Master of Business Administration : Marketing
      Bachelor of Administration : Business/Economics, French

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