Highly ambitious professional with 25 years of experience in media sales and sales management. Expertise in sales forecasting, new product implementation and problem solving. People-focused attitude with strong leadership and relationship-building skills.
• Drive revenue for newspaper products, niche products, digital and phone directories
• High level decision making with publisher and controller
• Implemented a company-wide Thriving Petoskey program
• Actively involved in developing and presenting the annual budget
• Wrote the strategic plans for 2017 and 2018
• Participant in innovation initiatives lead by Jeremy Speer
• Hiring, training and development of sales staff
• Negotiate all majors and nationals contracts
• Directed the hiring, training and performance evaluations for up to 20 salespeople and supervised their daily activities
• Handled list of house accounts as well as all majors and nationals
• Developed new print and digital products
• Applied techniques to forecast sales on a weekly, monthly and quarterly basis
• Represented Schurz Communications on calls to national agencies
• Lead the monthly Ad Director call for SCI
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