RESULTS-DRIVEN MARKETING LEADER WITH PROVEN SUCCESS INCREASING MARKET SHARE AND PROFITABILITY THROUGH HIGH-IMPACT CAMPAIGN PLANNING AND EXECUTION. OFFERING IN-DEPTH KNOWLEDGE OF INTEGRATED STRATEGIES THAT INCLUDE DIRECT MAIL, EMAIL, ADVERTISING, TRADESHOWS, AND CUSTOMER SALES EVENTS. STRONG UNDERSTANDING OF TECHNOLOGY AND RESELLER MARKETS. ENERGETIC MANAGER WITH STRONG COMMUNICATION, PRIORITIZATION, AND PLANNING ABILITIES. ABLE TO PRODUCE / MAINTAIN BUDGET COMMITMENTS WITH POSITIVE RESULTS.
Marketing & Promotions
Relationship Building *Team Building & Leadership
Budgeting & ROI Metrics
Tradeshow & Event Planning *Lead Generation
Channel Marketing ManagerNov 2011 to Jul 2015 STRATASYS － Billerica, MA
Responsible for a team of marketing specialists that develop, roll-out, and manage the effectiveness of Stratasys led demand generation activities on behalf of and with our partners.
This team also manages programs and product communications both inside and outside the organization while maintaining materials on the partner portal.
MDF allocation managed per partner as allowed under guidelines.
Responsible for working with cross functional teams such as product marketing, channel sales, product management, and corporate marketing as an active participant in the product and program lifecycle.
Support channel development managers in the field to develop effective pipeline building activities for all partners such as workshops, webinars & seminars, along with many other types of marketing campaigns.
Key Achievements: Implementation of online MDF program Channeltivity Monthly email campaigns per partner (new content & messaging) Increased leverage of email marketing campaigns across education channel Increased MDF usage and budget allocation (from $300k to $1.3M in 2 yrs) Created a new channel marketing team from a team of 2 to a team of 5 and still growing Created PartnerFirst program with Channel Development team.
Assistant Project ManagerFeb 2007 to Nov 2011 ULTRA SERVICES, INC USI － Billerica, MA
Assist Project Manager with management of HVAC projects including scheduling installation of equipment, subcontractor pricing, estimating, job costing, tracking of budgets, invoicing, and creation of proposals.
Create & manage AIA contracts for all construction projects over ten thousand dollars.
Key Achievements: Contributed to increased number of bids that USI participated in with GCs Created effective job costing system for installation contracts.
Designed new company website (Adobe Dreamweaver).
Marketing Project ManagerJan 2006 to Jan 2007 THE MARKETING STUDIO － Boise, ID
Partner Marketing ManagerJan 2005 to Jan 2006 MARKETSTAR － Billerica, MA
Field Marketing ManagerJan 1993 to Jan 2003 HEWLETT-PACKARD COMPANY － Burlington, MA
Earned several promotions to design and implement marketing programs to penetrate new markets, secure new business, and enhance sales volume.
Identified revenue-building opportunities and created competitive, goal-oriented programs.
Managed logistics, communications, and budgets.
Communicated marketing initiatives to customers via email, direct mail, and events.
Presented new product presentations that highlighted reseller benefits and incentives.
Compiled new leads.
Key Achievements: Planned and launched highly successful events; interacted with vendors to coordinate logistics and ensure outstanding execution.
Pioneered a new ROI program and reporting structure that tracked marketing events.
Originally hired as Administrative Assistant and quickly advanced to sales within one year, then received promotion to Marketing Coordinator in 1995 and Marketing Manager in 1998.
Collaborated effectively with technical and creative teams to develop new advertisements, direct mail materials, collateral, and programs.
Bachelor of Science, Business Administration and MarketingPresentNortheastern University － Burlington, MABusiness Administration and Marketing
Direct Mail Certification
Windows and Mac OS ~ Microsoft Office Suite, Adobe Creative Suite, Salesforce, Marketo