Entrepreneurial and Results-Driven Executive with strong credentials including 30 years' experience in sales management, digital marketing, and communications within highly competitive markets in both domestic and international markets. Fluent in English, Swedish, and Finnish languages. Strategic leader with proven track record of building and leading multi-business teams, driving change initiatives, and implementing successful business strategies for organization growth, profitability, and enhanced brand visibility. Adept at identifying consumer expectations and developing strategies accordingly. Successful in influencing, mentoring, and guiding cross-functional internal and external units to ensure alignment with strategic objectives and goals. Excel in dynamic, demanding environments while remaining focused. Areas of Expertise include:
Revenue & Profit Growth
Tactical Market Planning
Staff Training & Leadership
Performance & Quality Standards
01/2014 to CurrentVigor Systems, IncSan Diego, CA
Chief Operating Officer & VP of Business Development and Strategy Successfully oversee daily operations in the sales, marketing, HR, and business development areas.
Monitor business efficiency by performing analysis on marketing trends and implementing business strategies that result in a positive impact to the bottom line.
Execute fiscal responsibility and accountability by forecasting and developing budgets to ensure financial goals are met on a monthly, quarterly, and annual basis.
Develop and implement marketing strategies that strengthen brand image and customer loyalty by collaborating with customers, channel partners, and industry analysts to understand market dynamics.
Key Accomplishments: Reduced staffing by 30% while maintaining operation efficiency and client satisfaction Collaborated on updated company vision, mission, and values which resulted in increased staff satisfaction Improved communication of objectives and insights to staff leading to an increase in sales and customer satisfaction.
CEO & Managing Director01/1996 to 01/2013Aegis Ltd Helsinki, Finland
Led operations and strategic direction with full responsibility for bottom-line factors, including long range planning, global product management, and staff mentorship.
Spearheaded vision, strategy, and execution of business operations ensuring customer base and revenue growth.
Consistently increased client base and led customer-driven growth via successful acquisitions.
Played pivotal role in increase of staffing from 20 members to 140 members and increasing turnover from $45M to $160M.
Developed and implemented continuous improvement updates to ensure organization growth and maximum profitability.
Export and Brand Manager01/1989 to 01/1996Fazer Helsinki, Finland
Successfully Managed the exports of all confectionery products in the European countries.
Analyzed historical market trends and competitor offerings to develop and implement marketing strategies.
Executed price negotiations to obtain competitive rates to reduce costs.
Collaborated with business directors in the region to maintain focus on bottom line improvements while focusing on aligning organizational objectives.
Marketing Director01/1985 to 01/1989Kraft Foods GroupHelsinki, Finland
Conceptualized and implemented marketing initiatives to increase organizational profit and align with organizational brand strategies.
Developed sales volume and profit expectations for regions and territories.
Analyzed product mix and target selling points based on market supply and demand, changing trends, economic indicators, and competitor offerings.
Bachelors of International BusinessInternational College of London
Bachelors of Marketing
HELBUS Helsinki School of Business Carat Finland, Chairman of the Board, 2000-2013 Vizeum Finland, Chairman of the Board, 2003-2013 Aegis Media Finland, CEO & Member of the Board, 2004-2013 Aegis Nordic Group, Board of Directors, Member of the Board, 2004-2013 Vizeum Global Board of Directors, Founding Director & Board Member, 2005-2009 Posterscope Finland, Chairman of the Board, 2006-2013 Iprospect Finland, Chairman of the Board, 2008-2013 Isobar Finland (ex-Whitesheep Inc), Chairman of the Board, 2009-2013 Irokeesi Oyj, Chairman of the Board, 2011-2013
acquisitions, budgets, Budget, business development, business operations, business strategies, Business Development and Strategy, competitive, continuous improvement, client, customer satisfaction, direction, driving, Staff Training, Fluent in English, financial, focus, forecasting, functional, HR, image, Leadership, market dynamics, Market Planning, marketing strategies, Marketing Strategy, market trends, marketing, market, mentoring, Excel, negotiations, organizational, product management, Profit, Quality, Relationship Building, selling, sales, Sales Forecasting, sales management, staffing, strategy, Strategic, Strategic Alliances, Swedish, vision