CATERING SALES MANAGER / EVENT AND CONFERENCE SERVICES MANAGER
High energy and hard-working manager and top-rated sales associate with over 13 years experience in hospitality with a developed wealth of knowledge in Sales, Catering, Meeting Planning, Event Management and Food and Beverage. Driven to exceed sales goals
and build loyalty and long-term relationships with customers while achieving all individual sales goals.
Excellent Communication Skills
with Savvy Negotiating Tactics
Top Sales Performer with
Established Track Record of Exceptional Sales Results
Strong Group Leader and Staff
Trainer and Motivator
Customer Focused with the ability to relate to people at all levels of
business and management
Banquet and Conference
Service Operations and Catering Professional
Event and Wedding
Driven to achieve results and exceed expectations
Skills and Accomplishments
Management goals by 130% on a quarterly basis, which led to 7 Corporate Letters
of Appreciation. Awarded as a "Top
Producing Catering Sales Manager" in the Mid-Atlantic Region. Increased annual Hotel Wedding Market Revenue by double through aggressive sales techniques and creative marketing strategies. Awarded Wedding Wire Bride's Choice Award for 2013 and 2014. Earned 4.9 out of 5 stars in Customer Satisfaction Scores on Wedding Wire during 2 years as Hotel Catering Sales Manager.
Implemented and Trained Staff on Integrated Sales and Catering Program and acted as Property's Sole "ISAC Champion." Won
five Starwood “Certificate of Excellence” Awards for Quality of Sales Assurance.
Winner of the "Marriott International Gold Key Recognition Award, “for
outstanding service by group clientele. Won three "Marriott International
Spirit to Serve" Company Achievement Awards.
03/2013 to Current
Catering Sales Manager / Event and Conference Services ManagerSheraton Suites Old Town Alexandria － Alexandria, VA
Achieved 125% of quota within the first year as Catering Sales Manager.
Consistently exceeds catering budget and future booking goals by converting leads to sales with a heavy concentration in the wedding, corporate, local, social and small group markets.
Identifies, qualifies and solicits new and existing accounts through telephone prospecting, outside sales calls, site inspections, Sales Blitzes and written/verbal communication.
Effectively negotiated sales contracts to maximize hotel revenue based on the markets trends, competitors' strengths and weaknesses, economic trends, supply and demand, etc.
Responsible for implementing catering promotions and maximizing catering revenue by creating and developing wedding packages and customizing various food and beverage packages to provide personalized solutions for clients.
Responsible for managing and servicing all functions and catering events by acting as the property's sole Event and Conference Services Manager.
Works directly and closely with clients, meeting planners and event planners by gathering the necessary information for menu planning, floor plans, room set up, timelines, rental, decor, billing and any other information pertinent to executing flawless events.
Prepares and creates all necessary documents (Banquet Event Orders, Banquet Checks, etc.) for each function and catering event for distribution and leads BEO discussion for all events.
Conducts tastings regarding flow of event, layout of food stations and design of menu.
Coordinates menus and implantation of all group food and beverage events, while following up circulation and timely communication with the proper departments.
Manages food service during all events to ensure proper service by staff, while providing effective communication with and working cooperatively with the banquet and culinary teams.
07/2012 to 12/2012
Catering Sales ExecutiveBethesda North Marriott Hotel and Conference Center － North Bethesda, Maryland
Executes the operational aspects of business booked, including generating proposals and writing contracts.
Implements exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before, during and after their meeting or event.
Achieved excellent sales scores while contributing to an increase in Event Satisfaction Scores including, but not limited to serving the customer while understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
Gains understanding of the hotel's primary target customer and service expectations; serve the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Contracted and closed local and social business and ensured proper turnover in a timely fashion.
Maximize revenue by up-selling packages and creative food and beverage options.
Continuously develops a close working relationship with sales, events, kitchen, vendors, competitors, local community, catering associations and other hotel departments in order to ensure guest satisfaction.
05/2011 to 07/2012
Reservations Supervisor / Front Desk SupervisorBethesda North Marriott Hotel and Conference Center － North Bethesda, Maryland
Worked directly with Event Managers to go above and beyond on all levels to assist in increase of Event Satisfaction.
Coordinated over 20 rooms' only events, achieving excellent Event Satisfaction Surveys Processes all reservation requests, changes, and cancellations received by phone, fax, or mail.
Inputs all data in reservation systems, while reviewing and implementing new reservation procedures.
Manages accuracy of room blocks, rooming lists, suites, reservations, and group market codes.
Reviews terms of proposed contracts and coordinates all the necessary requirements with Sales and Event Managers.
Works effectively and efficiently with Event Managers and Group Contacts to ensure Event Satisfaction.
Manages hotel suites and transient reservations, while following sales techniques to maximize revenue.
Troubleshoots, resolves and sets-up proper billing accounts according to accounting policies.
Indicates special room reservation types by inputting the correct code and rate into reservation system.
Assists Front Office Managers in training, counseling, motivating and coaching employees; while training and supervising Groups Coordinator.
01/2010 to 05/2011
Front Desk RepresentativeWashington Marriott at Metro Center
Bachelor of Arts: Media and Communication StudiesUniversity of Maryland － Baltimore, Maryland
Office: Word, Excel, PowerPoint, Delphi, ISAC; Integrated Sales and Catering
System, Integrated Sales and Catering Sole Property Champion, OSCAR, CTAC, PMS;
NGS; CI-TY; MARSHA; Marriott's Property Management and Reservation Systems,
Apple's Final Cut.