A leader with an accomplished track record understanding and delivering solutions for the varying needs of the Consumer Packaged Goods industry. Displaying strength by driving a broad product vision across all market segments and providing strong practice area leadership. Motivated self-starter, consistently achieving goals while mentoring teammates and managing cross functional teams to achieve overall operating plan goals.
January 2013 to July 2013Enovint LLC － Suite, IL.
Enovint is a marketing management firm that specializes in bringing high quality marketing knowledge and skills to small to mid size companies.
Practice area lead for Pricing, Promotion and Assortment for CPG companies.
July 2006 to November 2012Nielsen Company － Schaumburg, IL
Product Development Generated $65 million in revenue while increasing client satisfaction and Market penetration for Nielsen's Web based Business Intelligence application.
Accountable for the vision, product development, client satisfaction, while managing overall disparate project teams to deliver on a cohesive finished product.
Developed as a SaaS product, delivering information and insights, through providing a web based solution.
Defined the product strategy and built a new platform to deliver web services with Nielsen information to clients via proprietary products: Answers Premium, Standard, Retail, and Retail Collaboration.
Developed customer specific value propositions highlighting benefits and differentiators of our organization.
Developed, built and delivered compelling customer demonstrations to contribute to sales success.
Working closely with Sales to ensure a unified approach - signed 30+ clients.
Developed go to market collateral and pricing strategies based on client segmentation and.
Category Information Manager October 1997 to July 2006Lance Inc － Charlotte, NC
Reporting to VP of Marketing, responsible for all information management, category management tools, plan development as well as developing the category management skills of all sales teams.
Provided sales management with insight into all trade classes with emphasis in grocery for use in development of strategic initiatives.
Leveraged underutilized DSD daily sales warehouse information systems to develop and produce tracking tools and business enhancing programs.
Developed Category Management presentations to reduce competition space and strengthen Lance's shelf position.
Presentations successful in minimizing competition in four major accounts choosing Lance as the Category Leader and gaining incremental space for existing and new products.
Accounted for additional $7 Million revenue.
RICHARD ANDERSON － Fort Mill, SC
803) 571-0934 firstname.lastname@example.org Developed a new distribution process and post introduction model to determine the speed to market and new product effectiveness.
Decreased distribution timeline and new product decision timing by three weeks saving $5 million over five years.
Developed automated web based Nielsen reports for field use for the purpose of gaining additional space and new product placement.
Provided insight with numerous ad hoc analyses: race car simulator effect ($600k better utilized on radio advertising), effect of changing pack sizes on sales and profitability (Revenue grew 5% on sales and 10% on Margin), pre-priced vs.
un-priced effect on consumer buying habits (limit pre-priced availability delivering $3 Million in profit).
Implemented a trade spending evaluation tool to determine the effectiveness of trade promotions.
Enabled Lance to drive more frequent promotions at less cost, effectively increasing promotional margin by 5 points.
Developed a bottom up/top down co.
Senior Consumer Marketing Analyst February 1996 to September 1997PepsiCo -Tropicana Dole Beverages NA － Bradenton, FL
Recruited by Tropicana for permanent employment and assigned to the Mid-Continent grocery Division supporting key customers.
Major responsibilities included short term forecasting, quota tracking, and day to day contact with the sales force to monitor and track key initiatives.
Enhanced Customer Managers' capabilities by training and providing state of the art tools necessary for effective category management.
Developed SKU optimization tool utilized by Harris Teeter resulting in a more efficient assortment, which delivered increased sales and profits to the customer and Tropicana.
Worked with PepsiCo Corporate Category Management team to develop the next level of category management tools e.g.