As a highly creative and multi-talented professional I thrive in a diverse environment that requires a wide range of skills to do everything from cabinetry, doors, windows, basic electrical, plumbing, mechanical maintenance, exterior repairs to interior remodels. My computer experience enables me to adapt to most computerized environmental systems.
SIlver Microphone award for Radio Script writing
Readership awards for CMP publications for Advertising Design
With a long family history of carpentry, I have sawdust in my veins. I have a creative visual ability to see things that are not there yet and skills/tools to build them. I am versed in all phases of construction from design to build. I have strong woodworking capabilities and basic all around knowledge of electrical, plumbing, and HVac systems. I have built/renovated everything from small rooms to large additions.
Leveraging extensive knowledge and experience in creative marketing along with a strong business acumen, I design and develop highly effective creative programs that routinely exceed clients goal.
I was responsible for the design of all marketing, advertising, Web, and publication projects in support of College programs, events, and outreach. Collaborated with internal clients and external partners to determine strategy, provide design expertise, budget, photography, and other project needs.
Worked directly with corporate marketing, product management and product development to create messaging that effectively communicate the company and product position. Provide creative direction to product and field marketing managers and partners in the concept, design and production of effective and impressive collateral materials
Led a team of eight creative professionals to develop and enhance ScreamDesign.com as the premier Web Development portal. Responsible for the strategy, design and deployment of web site and marketing content. Closely involved in all phases of corporate marketing and creative implementation of strategic initiatives.
Shepherd branding transition post merger. Utilized extensive knowledge of print and video to produce trade ads, corporate identity programs, trade show events, integrated on-line advertising, website and direct mail programs.
Responsible for the creation and implementation of all visual design initiatives such as website user interfaces, promotional program materials, channel marketing campaigns, tradeshow and kiosk design, and point of purchase displays.
Built and managed a creative staff of designers and artists to produce a complete range of award-winning product and collateral including: monthly newsletters, annual reports, trade advertising, corporate identity programs, video promotionals, package/products, POP displays, tradeshows, direct mail programs and radio advertising. Numerous Readership awards, Silver Microphone Award for Radio
Introduced Desktop Publishing to create a complete automated print production department. Responsible for the design and production of all promotional collateral for international direct mail programs. Created and developed numerous package designs for software and video training products as well as multi-media products.
Overall management of designers, copywriters and print production staff in the creation of sales and marketing materials in both on and off line formats. Responsibilities included overseeing from concept to print: sales collateral, catalogs, posters, and specialty items. Production of point of purchase displays, product and package design, and implementation of tradeshow exhibits. Directed and produced new product launch video. Designed and produced corporate identifiers and architectural signage.
Helped transform an in-house service department into a design/production profit center. Responsible for design of internal and external media, including implementation of corporate graphic standards.Managed all outside vendors for printing, typesetting, photography and production. Successful designs for American Mining Association, Biotech Practice Group, Gillette, Berents Capital Management.
Designed bitmap and screen fonts for the first Apple computer systems. Received numerous commendations in design of the Garamond and Goudy fonts for the Apple Lisa for quality and exceeding deadline expectations.
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