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CAMPAIGN MANAGER Resume Example

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CAMPAIGN MANAGER
Summary
Experienced professional with 6+ years involved in targeted marketing campaign management and design. Possess excellent organizational and project management skills. Eager to learn new skills and adopt new methods. Able to travel as needed.
Highlights
  • APRIMO (Teradata Applications Campaign Management Tool)
  • Neolane
  • SQL
  • SAS
  • SPSS
  • Basecamp
  • DoubleClick for Publishers
  • Microsoft Office Suites
  • Microsoft Outlook
Experience
CAMPAIGN MANAGER03/2013 to CurrentCompany NameCity, State
  • Building and executing clinical campaigns for gaps in care via direct mail, email, IVR, and SMS messaging
  • Maintaining relationships with multiple parties to ensure correct and timely execution of said campaigns for tactics outside of my immediate control
  • Implementing target marketing based on specific criterion as directed by business leads and ISM Governance Committee
  • Serving as system administrator of APRIMO by facilitating build out of data and incorporation into the tool; participating in sessions to advise on database design and integration of additional software with the tool
MARKETING SPECIALIST11/2011 to 03/2013Company NameCity, State
  • Implemented promotional strategies and reporting structure to help increase overall company revenue
  • Tracked and reported on promotional strategies to executive team on a routine basis
  • Executed, communicated, and managed promotional campaigns to retail representatives and customers via in-store displays, point of sale marketing, email marketing, and SMS messaging
  • Maintained relationships with multiple parties to ensure correct and timely execution of said campaigns for tactics outside of my immediate control
  • Executed and reported on ad serving campaigns via the Google DoubleClick for Publishers platform
  • Implemented email collection strategies and reporting to help drive email collection and assist in ad serving tactics
DATABASE MARKETING / CRM ANALYST02/2009 to 11/2011Company NameCity, State
  • Executed special event, entertainment, hotel, and promotional campaigns via direct mail and email for regional properties
  • Maintained relationships with multiple parties to ensure correct and timely execution of said campaigns
  • Implemented target marketing based on specific criterion as directed by Regional Director of Marketing
  • Performed ad-hoc analysis in regard to revenue, campaign success, etc. as requested
  • Handled invoices, customer queries, subpoenas, and other tasks as assigned
CUSTOMER SERVICE REPRESENTATIVE11/2008 to 02/2009Company NameCity, State
GRADUATE ASSISTANT08/2007 to 08/2008Company NameCity, State
ACCOUNT MANAGER07/2006 to 12/2006Company NameCity, State
  • Maintained relationships with multiple clients regarding direct mail marketing campaigns
  • Ensured the proper production and execution of mailings with regard to time constraints
  • Worked with other departments to maintain quality control
Education
Master of Business Administration: MarketingThe University of Southern MississippiCity,State, USThe University of Southern Mississippi Hattiesburg, MS Master of Business Administration August 2008 Emphasis: Marketing
Bachelor of Science: Business Administration, Management and MarketingThe University of Southern MississippiCity, State, USThe University of Southern Mississippi Hattiesburg, MS Bachelor of Science in Business Administration May 2006 Emphasis: Management and Marketing
Certifications
AHIP HIA (Health Insurance Associate) Certification in Progress
Accomplishments
  • Beta Gamma Sigma Honor Society
  • Gamma Beta Phi Honor Society
  • AHIP HIA (Health Insurance Associate) Certification in Progress
  • Diversity Champion for MGM Resorts International
  • Participant in the LDP (Leadership Development Program) for MGM Resorts International
  • Graduate of the MDP (Management Development Program) for MGM Resorts International
  • Finalist in the Graduate Program Golden Eagle Challenge Business Plan Competition
  • Graduate Student Association
  • Kappa Alpha Theta Sorority
  • Vice President of Finance, Alumnae Relations Chairman, Administrative Secretary, and Social Chair; Chair of both Finance and Social Committee
  • Counselor for Sorority Recruitment (Gamma Rho Chi)
  • Participant in the British Studies Program based in London, England
Skills
Marketing, Direct Mail, Database, Promotional, Sms, Crm, Customer Relationship Management, Database Marketing, Invoices, Operations, Database Design, Governance, Integration, Integrator, Ivr, Leads, Basis, Collection, Doubleclick, Increase, Marketing Specialist, Of Sale, Point Of Sale, Retail, Retail Marketing, Fashion Merchandising, Merchandising, Associate, Business Plan, Campaign Management, Finance, Leadership Development, Marketing Campaign, Microsoft Office, Microsoft Outlook, Ms Office, Outlook, Progress, Project Management, Recruitment, Sas, Secretary, Serial Attached Scsi, Spss, Sql, Teradata, Account Manager, Clients, Direct Mail Marketing, Quality Control, Benefits, Customer Service, Customer Service Representative, Hipaa, Receptionist, Retail Sales, And Marketing
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Resume Overview

School Attended

  • The University of Southern Mississippi

Job Titles Held:

  • CAMPAIGN MANAGER
  • MARKETING SPECIALIST
  • DATABASE MARKETING / CRM ANALYST
  • CUSTOMER SERVICE REPRESENTATIVE
  • GRADUATE ASSISTANT
  • ACCOUNT MANAGER

Degrees

  • Master of Business Administration : Marketing
    Bachelor of Science : Business Administration, Management and Marketing

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