Initiated the development of a framework providing strategic alliances and business opportunities.
Assist in development and launch of integrated, multi-channel print, web and direct marketing campaigns. Drive record-high marketing campaign response rates
Installed proprietary CRM technologies for effective product marketing and enhance communications with customers. Assist in developing CRM metrics that were used to gauge customer satisfaction for new and existing customers. Responsible for gathering CRM information and developing a comprehensive monthly report
Collaborate with marketing strategy team to redefine brand architecture to enhance company's image
Provide assessments and implementations for advanced web analytics tracking using Google Analytics. Develop SEO strategies to generate more organic traffic and leads for clients. Entrusted to manage usability testing effort for landing pages in preparation for website redesign.
and implement the social media strategy, coordinating with executives across
the company to ensure its effectiveness. Direct creative imagery and messaging
for social media campaigns and day-to-day activities and achieved nearly 60,000
impressions and 300% increase in social followers
Learn to frame business challenges as data questions. Using tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations and communicate insights.
*Tennis: ISP Tennis Academy, Nice, France (2009-2010); US Tennis Association: ranked 5.0; NCSU Club Tennis Team (2013-2015) Ace Tennis Coach (2008-2013), France
*Travels: Europe (9 countries), Asia (2), Africa (2), United States
*Wine Business: Worked in vineyards at Domaine Paul Misset, Nuits-Saint-Georges, Summer 2012-2013-2014. Studied Oenology.
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