Results-oriented, high-energy, ambitious marketing professional, with a successful record of accomplishments. 10+ years' experience in sales, marketing, and business development. Passionate, skilled social media expert with five years of experience managing professional social media accounts and content marketing.
Major strengths include strong team leadership, excellent communication skills, competency, versatility, attention to detail, as well as supervisory skills including hiring, termination, scheduling, training, and other administrative tasks. Thrives in fast-paced environments and adheres to tight deadlines using time management. Thorough knowledge of current and emerging digital marketing trends with a clear vision to accomplish company goals. Proven ability to drive company growth and brand awareness through creative and highly effective communications. Recognized by co-workers and managers for being a positive, self-starter with an exceptional work ethic and the ability to multi-task. Three years of working in a virtual environment while maintaining a record of exceeding monthly goals.
Wheelhouse EnterprisesSeptember 2015 to July 2017Business Development Rep San Mateo, CA
Reached daily goal set by the company 90% of each month by generating warm leads for contracted vendors
sales teams who provide business technology services.
Met revenue and lead generation goals by means of proactive outbound prospecting making 200+ calls
Used strong selling and influencing skills to qualify an average of 10-15 quality leads per day.
Logged customer contacts and exceptional notes in company CRM, Halo.
Attended sales meetings, vendor training, local trade shows to stay current on technology and SaaS.
Marketing Evangelist, On the Spot MarketingJanuary 2015 to February 2017Mount Juliet, TN
Created and managed new social media profiles for Drycon Carpets Nashville and within 3 months they
achieved the highest month of sales in June 2016.
In July 2016 the sales increased by 22%.
Planned and executed successful SEO and PPC campaigns using AdSense and AdWords.
Implemented current marketing trends within digital strategies for projects throughout various industries.
Designed responsive, user-friendly websites for clients in various B2B and B2C industries to build brand
awareness, increase online traffic and generate new and repeat sales via WordPress, Wix, and GoDaddy
Implemented and managed SEO best practices for websites, social media posts, blogs and other online
Used keyword analysis based on industry using SpyFu and Jaxxy.
Created and implemented automated email marketing campaigns using MailChimp, Hubspot, and AWeber.
Created, managed, and/or updated social media presence including industry specific content and optimized
posts by using Hootsuite, Buffer, and Co-Schedule.
Optimized and planned successful online marketing ads to targeted audiences based on budget spend
provided by clients via Facebook Ads, Twitter Ads, Instagram.
NDC IncMarch 2008 to May 2014Business Development Coordinator Nashville, TN
Responsible for on-boarding and operations: 4 new customers in 2012 that represented over $2.25M of the
annual revenue and 10 new customers in 2013 with top-line contribution to the organization of $5.6M which
equaled 18% YTD growth and 102% to plan.
Key account relationship management for top 3 fulfillment customers: saved $400,000 of business to
competitive threat, despite 4% higher price.
Worked cross-functionally with IT and operations to implement B2B solutions that were client specific.
Oversight of margin management, impacting a 1.25% improvement in profitability in a competitive wholesale
Achieved new account sales quota 6 out of 7 years at 97.5% to plan.
Key contributor to a start-up business unit/division implementing e-commerce - a fulfillment solution
which resulted in $1.2+M first year of launch.
Assisted in designing literature, webinar content, education materials, and internal/external communication
of value proposition to prospective customers, still utilized today.
Managed enrollment and booth set-up for multiple trade association/shows per year.
Recruited 28 multi-million dollar distributor accounts over 3 years.
Co-managed travel and expense budget to plan in excess of $56K annually.
Coordinated travel and support required to service high profile customers.
Briefed VP of Business Development on day-to-day issues affecting business development and identified areas
of opportunity and improvement.
Designed and created marketing collateral for sales meetings, trade shows and company executives, saving
NDC thousands of dollars on creative outsourcing each year.
Implemented and evolved high-impact strategies to target new business opportunities and tap into new
Developed and improved marketing and promotional opportunities for non-traditional markets and
new/existing member recruitment.
Monitored market conditions, product innovations, competitor activity, and adjusted sales approach to
address latest market developments with existing and future accounts.
Delivered exceptional customer service to existing accounts and prospects to strengthen customer loyalty.
Provided executive level administrative duties as needed including .
January 2005 to January 2008Assistant Site Manager Nashville, TN
Assisted in managing a team of 5 professionals and performed administrative duties as needed.
Performed managerial duties in the absence of the Site Manager to keep business activities progressing.
Served as a mentor to junior team members and influenced them to grow professionally within the company.
Streamlined strategic initiatives to ensure the maximum amount of mortgage loans were closed each month
for Regions Bank.
Created new processes and systems that were implemented to increase customer service satisfaction.
Resolved data issues for completed appraisals and title work in a timely manner before submitting completed
documents to Regions mortgage processing center.
Managed quality communication, customer support and product representation for top client, Regions Bank.
Education and Training
Full Sail UniversityMasters of Science: Internet MarketingInternet Marketing
University of PhoenixBachelors of Science: Marketing BusinessMarketing Business
July 2016Accredited in Medical Sales - HIDA - January 2010-January 2013
Digital Marketing - Shaw Academy -
August 2016Blogging and Content Management - Shaw Academy -
Masters of Science : Internet Marketing Bachelors of Science : Marketing Business Accredited in Medical Sales - HIDA - January 2010-January 2013
Digital Marketing - Shaw Academy - Blogging and Content Management - Shaw Academy - Web Development - Shaw Academy -
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