Dedicated and focused Business Development and PR Manager with proven experience in Promotions, Public Relations and events. Specialized skills in media outreach, grant writing and effective management with results. Personable, organized and motivated professional.Tech-savvy, strategic communications manager and leader, possessing exceptional promotion skills with a diverse knowledge of markets and trends.
Successfully negotiated rates with T4M for Washington State Ferries (WSF) annual Go Somewhere Campaign.Collaborated with WSF community group on the state wide Go Somewhere Campaign concept.
Launched aggressive growth plans that helped increase customer base by 20%, venue rentals by 40% in one year, Achieving 70 % over KPI goal.
Initiated and launched television tourism campaign through concept, design, storyboard layout including negotiation of media buy. Increased annual sponsorship support of community concerts series by 70% and annual transient moorage to nearly 16,000 boat nights through strategic marketing campaigns
Created annual marketing plans for each area of the Port to include Marine Terminal, Airport, and Marina (largest in region). Created a Business development plan including prospectus sheets for areas of land development. Secured annual sponsorships with significant increase over following years. Produced annual community events including 18 concert series lineup. Produced written materials for collateral, website management and re-design, grant writing and compliance, managed overlapping event budgets. Managed crisis communications.
Managed an annual Marketing budget with a focused goal to increase economic growth through tourism. Oversaw trade groups for Retail Trades, Accommodations, Marine Trades, and Marketing/ Promotions division. Prepared annual Marketing and Advertising plan to represent the businesses in Anacortes and promote events with attendance ranging upwards of10,000 attendees. Worked with local and state agencies to increase business and prepared annual two percent grant, gave presentations to city council, worked with tourism groups around the country.
Managed territory area; Anacortes and San Juan Islands with over 1000 active accounts. Consulted clients on their marketing and advertising choices with the goal of reaching maximum market saturation based on their annual budgets. Managed multiple deadlines that included 20+ products consisting of 6 newspapers (daily and weekly) and 2 websites. Met and exceeded projected sales goals, staying in the top 2 positions consistently. Managed ad copy materials, layout and design, compiled market data to support new product ideas and annual budgets for clients. Worked closely with business and community leaders on strategies to increase local business.
Tacoma Community College. Ashmead College.Social Media, Communications and Public Relations Newspaper Association of America, Marketing and Promotions Division, Marine Trades Group,WSF community served committee
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