Solutions-driven business analyst with experience leading cross-functional teams in the development, documentation and delivery of process innovations driving the attainment of business goals. Seek opportunities to transform company practices into fresh, cost-effective solutions leading to more efficient operations.
Business Analyst accomplished in financial and business process performance analysis. Highly organized, effective leader and communicator.
Business Analyst offers [Number] years in the [Industry] industry. Expert on business and systems requirements, user acceptance testing, process improvement and end-user training.
• Requirements Gathering & Analysis
• Ensured that MTN maintained its dominance as the Giant of the Nigerian Telecommunications industry by developing novel ideas in Integrated Marketing communications /experiential marketing that connected MTN to its vast subscriber base.
• Created sales opportunities for MTN'S Sim cards and other products by organizing Shows/events also maintaining Top of The Mind Awareness (T.O.M.A : Through events like Project Fame West Africa, MTN Inspirational series, Kings Banquet, MTN Yello' Campus Storms) MTN Brand measured 21.7 % ROI and 18,000 new PPSK acquisition among young professionals in 2012.
Ensured MTN was the preferred brand amongst High end spenders and professionals by developing the MTN motivational Series with International guests (Guests like: David Plouffe 'Obama's campaign strategist' Les Brown, Farrah Grey, Brandy, Joe, 'American Pop Stars' and many others) this brought an increase of about 20,000 new acquisition in 2013.
MTN Project Fame West Africa seasons 1-5 (2010-2013)
MTN Project Fame is a musical reality show filmed in Lagos, Nigeria and aired throughout West Africa.We collaborated with Ultima Studios to organize thisevent which generates huge viewership across West Africa resulting in increased sales of PPSK, Text, ringtonesand other Value Added Services. International artists such as SWV, Brandy, Joe and Dru Hill Band have been guests on the show.
• MTN MOBILE MONEY
• MTN MIDNIGHT CALLS
• MTN POP-UP KIOSK ACTIVATION
• MTN VEHICLE TRACKING (Achievers Brand)
Guinness 250 Years Anniversary Oct -2009
The 250th anniversary of Guinnesscelebrationwas marked with events taking place simultaneously inDublin, New Zealand, Lagos and New York.The Lagos celebrationfeatured artists like 2Face, P-square and American Artist Sean Paul. I worked with the UK conceptual AgencyB.A to realize the concept. Wesynchronized the Nigerian event with the other events happening simultaneously worldwide. One of these events resulted in the sales of about half a million bottles of Guinness
Theatre Arts 2:1 Most Outstanding Student
• Events Marketing, Managing the Creative Mind: Oct –Dec 2012
New York University, School of Continuing and Professional Studies (SCPS) New York, USA
• Certified Advertising Practitioner: Mar 2013
Advertising Practitioners Council Of Nigeria (APCON), Lagos Nigeria
• Business Analysis Training
Business Intelligence Solutions Providers Inc.(BISP) California, USA
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