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Brand Strategy and VIP Account Manager Resume Example

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BRAND STRATEGY AND VIP ACCOUNT MANAGER
Professional Summary
My experience with branding, management, art direction, styling, marketing and trend forecasting in the fashion, music, and entertainment industry has been based out of both New York and Los Angeles. The foundations of my success in both freelance and corporate settings have been driven by my networking and cultivation of relationships built with pivotal players within the industry. I am a creative thinker and take pride in my loyalty, attention to detail and organizational skills.
Core Qualifications
  • Marketing Campaign Management
  • Retail Marketing
  • Partnership Marketing
  • Product Launch
  • Event Planning and Execution
  • Marketing Collateral
  • Trend and emerging brand awareness
  • Strong market knowledge
  • Vendor relations
  • High-profile brand exposure
  • Adobe Photoshop
  • Professional photo shoot experience
Experience
08/2016 to Current
Brand Strategy and VIP Account ManagerAngles, CA
  • Bollare Marketing and Communications Style Firm Manage, oversee and drive multiple client account's initiatives, responsible for creating thought out strategies and comprehensive Marketing PR plans.
  • Content building Create marketing calendars for brands and plans out opportunities to create brand awareness through activations, collaborations and promotions.
  • Plan, develop and advise clients on integrated and measurable PR programs Advise clients on brand positioning and messaging Oversee and advise the integration of oversees brands trying to break into the US market place.
  • Currently has a 11 client Roster including notable brands.
01/2010 to 08/2015
TOPSHOP TOPMAN USA － New York City . Los Angeles
  • Additional portfolio for marketing, press and events overseen for available 
03/2014 to 08/2016
Creative Events & Marketing ManagerTOPSHOP TOPMAN USA Head Stylist USA － Manhattan, NY
  • Responsible for generating fresh ideas that appeal to the US target market in regards to events, VIP brand ambassadors, collaborations and line drops and marketing activations.
  • Launched store opening across the US including; Los Angeles, Houston, Dallas, Atlanta, NYC 5th Ave.
  • Provided feedback and strategy to the transition of UK to US marketplace in relation to product and marketing and VIP strategies- Specifically looking at opportunities that relate directly the US clientele and market.
  • Elevated the consumer experience by developing innovative, creative, and unique marketing concepts and assets through POP-UP events, collaborations, marketing activations and programs that drive customers to engage with TOPSHOP brand.
  • Partner with Retail, E-comm & to ensure consistent messaging across all channels.
  • Identified and drove relationships with trend-relevant experiential marketing partners internally & externally to produce engaging event and marketing activations.
  • Partnered with wholesale and field teams to strategize and lead communication opportunities to drive the business and Brand Awareness.
  • Communicated with other manager across the brand and within my own division to ensure all areas are working towards improving the brand.
  • Generated clear direction and feedback on a consistent basis of how to continue to drive business, based on product and events.
  • Over see and Generate events to generate revenue out of the stores across the US.
  • Review and evaluate feed back from these events on successes and opportunities Built and maintained strong partnerships with the brands buying departments as to offer consistent voice Lead all aspects of outreach and networking.
  • Play a key part in introducing new high net-worth, fashion forward influencers to the brand.
  • Work closely with key partners in each city to collaborate and raise awareness about the brand.

09/2012 to 03/2014
ManagerLos Angeles, CA
  • Handle all celebrity & VIP clients, the direct line of contact for press and marketing for any styling related projects, appointments, marketing events or campaigns.
  • Manage a budget given to me to act as creative innovator for marketing events and brand awareness.
  • Maintain client relationships with continuous contact and communication, grow the brand's VIP relationships, and cater to the Personal Shopping top clientele by hosting special shopping events and pre- shopping of brand collaborations.
  • Managed and oversaw launch of Los Angeles Topshop Personal Shopping.
  • Interviewing, hiring, and training of Personal Shopping team.
  • Coached and trained the entire PS team in brand awareness, product knowledge of the structure and foundation of TOPSHOP trends, lines, and collaborations.
  • Managed all campaigns and press - related but not limited to, the launch of Topshop in LA.
  • 2013 - Led all marketing launches across the west for TOPSHOP Nordstrom collaboration in Texas, San Diego, Costa Del Mar, and Glendale.
  • Head of Creative & Creative Marketing Los Angles Showroom Activation Marketing-Press TOPSHOP TOPMAN Showroom,.
09/2012 to 02/2013
  • Launched and ran showroom and oversaw all merchandising, visuals and product selection.
  • Hosted and coordinated all marketing events and parties in and out of showroom location (SOHO House, Cecconi's, private homes) managing guest lists, sponsors and budgets.
  • Scheduled and handled campaign shoots and promotions.
  • Manage VIP relationships, scheduling and coordination of product used for large shoots, film or loan.
  • Managed ordering product and shipments coming from UK and send outs Acted as trend forecaster while partnering with UK buying team as to which merchandise would be most successful.
  • Brand Ambassador/ Brand strategist introducing Topshop to CA.
  • Spearheading outreach and marketing for clientele in the Los Angeles area.
09/2012 to 03/2013
Personal ShopperExtra Entertainment Television Show
  • Trend forecaster, stylist, copywriter (weekly segments).
  • Stylist and.
07/2010 to 09/2012
TOPSHOP TOPMAN
  • Managed client book, outreach, and networking.
  • FREELANCE ART DIRECTION, BRANDING AND IMAGE CONSULTING Portfolio available upon request) Demi Lovato Image consulting/Styling & branding.
10/2012 to 01/2014
  • Worked for Personal, Editorial and Special Appearances, performances, All X-Factor live shows, Campaigns and Album covers and music videos.
  • Coordinated all pulls and press samples through all LA based showrooms as well as overseas.
  • Oversaw fittings and on set styling.
  • X-Factor (season 2 & 3), Jimmy Kimmel, Jay Leno, David Letterman, Conan O'Brien, Ellen Degeneres, Good Morning America, Katie Couric, Teen Choice Awards, as well tours, and campaigns Demi Lovato - Music Videos Art Direction and stylist Heart Attack" - "Neon Lights"- Disney's "Frozen" FIFTH Harmony (Girl Band) Branding and Image Consultant.
01/2013 to 02/2014
FILMS/PROJECTS
  • Worked with band management team on the branding concept for each individual girl as well as the group's image as a whole.
  • Responsible for styling and art direction.
  • Ran fittings and shoots, provided guidance and advanced on-set styling with direct input into the creative design of shots.
  • Ensured the styling execution was cohesive look for all 5 girls.
  • 2013 -Teen Choice Awards, Radio Disney, Fox & Friends performance, Teen Vogue, Live with Kelly, MTV Music Video Awards, Cheryl Lloyd Tour, as well as tours, promotions, campaigns and performances.
06/2010
Art Director
03/2010 to 04/2010
Director Elizabeth V. NewmanEVN Productions, elizabethvnewman@hotmail.com
DirectorKyle Rankin
Head Make-Up ArtistAtlanta Jury Prize, Nashville Best of Festival
  • Mike Measimer, (Emmy Nominee, "Babylon 5").
  • Kyle Rankin: kyle@newbornpix.com, Mike Measimer: Measimer@hotmail.com.
03/2010
Art DirectorBlack Heart Anatomy
10/2009
Director/Producer writer/directorLevi Scott Hawkinson
DirectorUniversity of California, Berkeley
  • Sundance Jury Prize, "Rhythm Thief") Mathew Harrison, email, Mathew.harrison10@verizon.net Univ.
  • of Arizona Theatre Costume Crew & Dresser: "The Deaf Duckling," "Rosencrantz & Guildenstern Are Dead" 2008, Costume Crew & Dresser: "Rum & Coke" 2009 Lair of the Bear Family Camp: Art Director, 2007 - painting, ceramics, weaving - Supervisor, Mike White, Fmr Asst Coach St.
  • Louis Rams, Super Bowl champs 2000), (949) 933-6092 Steelo - New York: Internship 2006 - Promotion, PR and Marketing - Supervisor, Matt Levine Fashion Week Trade Show, NYC, 2006, NBA Draft Party, NYC, 2006.
Education
May 2009
B.F.A: Studio Art Photography Theatre Arts, Costume and Set DesignUniversity of Arizona, School of Fine Arts － Tucson, ArizonaStudio Art Photography Theatre Arts, Costume and Set Design
Summer 2008
University of Westminster － London
Spring 2012
Certificate of Achievement: Hand painting Textiles Certificate of Achievement: Digital Textile DesignFashion Institute of Technology
Professional Affiliations
Skills
.net, acrylic, Adobe Photoshop, American Sign Language, ART DIRECTION, Art Director, book, BRANDING, budgets, budget, Coach, com, CA, concept, Consultant, CONSULTING, Content, copywriter, creative design, clientele, client, clients, direction, Editorial, email, Fashion, film, Forecasting, FREELANCE, hiring, Illustration, Image, ink, managing, marketing, market, Marketing and Communications, merchandising, messaging, 2000, networking, Painting, Painter, Photography, positioning, Press, PR, Promotion, Radio, Retail, San, scheduling, sketching, strategist, strategy, Supervisor, Theatre, Trend, unique, Video, watercolor
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Resume Overview

Companies Worked For:

  • TOPSHOP TOPMAN USA
  • TOPSHOP TOPMAN USA Head Stylist USA
  • Extra Entertainment Television Show
  • TOPSHOP TOPMAN
  • EVN Productions, elizabethvnewman@hotmail.com
  • Kyle Rankin
  • Atlanta Jury Prize, Nashville Best of Festival
  • Black Heart Anatomy
  • Levi Scott Hawkinson
  • University of California, Berkeley

School Attended

  • University of Arizona, School of Fine Arts
  • University of Westminster
  • Fashion Institute of Technology

Job Titles Held:

  • Brand Strategy and VIP Account Manager
  • Creative Events & Marketing Manager
  • Manager
  • Personal Shopper
  • FILMS/PROJECTS
  • Art Director
  • Director Elizabeth V. Newman
  • Director
  • Head Make-Up Artist
  • Director/Producer writer/director

Degrees

  • B.F.A : Studio Art Photography Theatre Arts, Costume and Set Design

    Certificate of Achievement: Hand painting Textiles Certificate of Achievement: Digital Textile Design