Results-oriented, strategic marketer with experience across beauty, consumer packaged goods, entertainment and retail industries. Thrives in fast-paced, data-driven, collaborative environments. Known for driving growth through innovative marketing strategies that connects business needs to markets trends, competitive analysis and consumer insights.
Experience
01/2016 to Current
Brand Manager, North America Neutrogena Acne and Clean & ClearSinclair Broadcast Group, Inc. – Chattanooga, TN,
Spearheaded the first acne portfolio growth strategy for innovation and go-to-market to effectively maintain 50% market share for 2 category leading brands through 2023.
Oversaw execution of step-changing innovation that targets new market segments and retail channels, projected to drive +$50MM in sales growth.
Conducted in depth consumer analysis to identify needs gaps for new employee retention strategy that led to executing marque event that engaged 600+ employees.
10/2014 to 2016
Brand Manager, North America Neutrogena AcneJOHNSON & JOHNSON CONSUMER HEALTHCARE – City, STATE,
Designed white space, new product launch that simplified shelf navigation, surpassed sales goals by +3% and received Allure Best of Beauty Award.
Chartered new mega-brand process by mobilizing 50 partners and securing resources from leadership to create high scoring claims communication expected to drive +$35MM in sales over 2 years.
Pioneered new content strategy framework focused on increasing consumer engagement across multiple channels that led to attaining +23% incremental media investment.
Established new role by working across organizational boundaries to foster "best in class" relationships with multiple partners to build synergistic global and North America marketing strategies.
07/2013 to 10/2014
Associate Brand Manager, Global Neutrogena Young Skin Facial CareJOHNSON & JOHNSON CONSUMER HEALTHCARE – City, STATE,
Transformed 5 year global marketing growth strategy in priority markets to ensure focus on consumer-centric innovation that meets all needs and streamlines the portfolio.
Evaluated, identified and developed breakthrough new product line with the first concept to receive high scores across multiple consumer groups in this segment, expected to add +$30MM in annual sales across North America and Europe.
Boosted sales +24% by driving the communication re-think message, Unseen Acne, that redefined best in efficacy.
Worked as part of cross-region team to shape the first global campaign by identifying transferable USA insights that led to high scoring advertising scores in NA and EMEA markets.
07/2011 to 06/2013
Associate Brand Manager, USA Neutrogena AcneJOHNSON & JOHNSON CONSUMER HEALTHCARE – City, STATE,
Orchestrated first-ever digital marketing campaign for new product launch, successfully leveraging mobile, digital and offline media and exceeded year 1 sales goals by +18%.
Delivered new shopper insight to drive +1 purchase and refuel back-to-school retail plans, accelerating sales +19% to achieve highest ever market share during the season.
Implemented brand new J&J consumer diversity recruiting initiative and received Encore Award for outstanding leadership for exceeding recruitment goals by +25%.
05/2010 to 07/2010
Assistant Marketing Manager Intern, SkittlesWM. WRIGLEY JR. COMPANY – City, STATE,
Created actionable strategic growth initiative with 30 cross-functional partners expected to increase equity measures by +10% and amplify sales by +5%.
03/2010 to 05/2010
Marketing ConsultantVISIONSPRING – City, STATE, El Salvador
Conducted market research to rationalize segment opportunities resulting in launch of pilot program that doubled sales.
2007 to 06/2009
Integrated Marketing Associate, MTV NetworksVIACOM – City, STATE,
Oversaw content development across MTV, Spike and VH1 to support Axe's new product launch resulting in 8x's purchase intent increase with engaged consumers.
Owned $1MM budget and designed Sunkist multi-channel digital campaign and user experience that produced 4.7MM digital interactions and increased purchase intent by +82%.
Created user experience for Elizabeth Arden and Ford Models campaign in MTV's online virtual world that generated 1.8MM brand impressions.
05/2005 to 06/2006
Page ProgramNBC UNIVERSAL – City, STATE,
Developed new vendor database to effectively manage deals and identify cost savings resulting in merit award for outstanding performance and lasting contribution.
Rotations included Saturday Night Live Talent Assistant and Corporate Events Coordinator.
01/2004 to 05/2005
Merchandise Planner, Gap KidsGAP INC. – City, STATE,
Analyzed sales trends to recommend extending promotion on key seasonal item to maximize in season sales, resulting in +96% sales boost.
Recommended early liquidation strategy on key holiday product that resulted in +49% sales increase, selling through all inventory ahead of plan to reduce unprofitable markdown sales.
08/2003 to 01/2004
Retail Management ProgramGAP INC. – City, STATE,
Conducted data analysis of Banana Republic and Old Navy business to develop swimwear market launch strategy for Gap Body.
Identified new product opportunities for Gap Kids based on competitive analysis and market trends and received approval from senior management to implement.
Education
Expected in 2011
MBA: Marketing and Management & Organizations UNIVERSITY OF MICHIGAN Stephen M. Ross School of Business - Ann Arbor, MI GPA:
National Net Impact Conference Marketing Chair, Follies Business Manager, Career Counselor
Expected in 2003
Bachelor of Science: Learning & Organizational Change and International Studies NORTHWESTERN UNIVERSITY School of Education and Social Policy - Evanston, IL GPA:
Studied Abroad Universidad de Salamanca, Multicultural Advisor, New Student Ambassador
Professional Affiliations
Management Leadership for Tomorrow (MLT)
Consortium for Graduate Study in Management (CGSM)
Interests
Volunteer for Edge and Hoby youth leadership camps. Traveling to Spanish speaking countries. Novice guitar player, voice over artist, figure skater and cyclist.
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School Attended
UNIVERSITY OF MICHIGAN Stephen M. Ross School of Business
NORTHWESTERN UNIVERSITY School of Education and Social Policy
Job Titles Held:
Brand Manager, North America Neutrogena Acne and Clean & Clear
Brand Manager, North America Neutrogena Acne
Associate Brand Manager, Global Neutrogena Young Skin Facial Care
